Sturtevants Mountain Outfitters Joins Fishhound Pro Staff

Online, June 9, 2011 (Newswire.com) - Fishhound, www.fishhound.com, the largest and only web site
delivering real-time fishing reports exclusively from professional fishing guides, is pleased to
announce that Sturtevants Mountain Outfitters of Ketchum and Sun Valley, ID., has joined its
growing Pro Staff roster.

As part of Fishhound, Sturtevants Mountain Outfitters joins a rapidly expanding association of
fishing shops, lodges and guides contributing real-time fishing reports to anglers across North
America.

Fishhound Pro Staff members like Sturtevants receive a dedicated shop page advertising their
storefront and outfitting services to anglers nationwide, direct marketing support for their existing
community of anglers and share in profits from the new online fishing service that launched on April
4, 2011.

With three locations in Ketchum and Sun Valley, Sturtevants sells and rents equipment and
guides trips for steelhead and trout on rivers as diverse as the Big Lost, Copper Basin, Silver
Creek, the Big Wood and the Little Wood.

"Independent fly fishing shops around the country have always said if they could figure out a
way to make money from providing fishing intelligence, it'd be a huge help to them," said Richard
Marks, Fishhound CEO. 'At Fishhound, we've figured out how to monetize that situation and
help these typically small and family run businesses by giving them another revenue stream for
providing expert, updated fishing reports."

Designed by anglers for anglers, Fishhound quickly and easily pinpoints the best waters
and fishing spots on any water, on any day. To create their "one-stop shop" of customized
information, Fishhound blends leading digital technologies with the fresh off-the-water information
provided by the finest shops, lodges and guides to give anglers the knowledge of where to go,
when to go and what to throw.

Providing interactive maps, hatch alerts, lure and tide information, and other personalized data
to an angler's desktop or mobile device, Fishhound also provides contributing pros with a unique
profit sharing program: helping them make additional money for doing what they already do every
day - the informational reports so desired by anglers.

With professional anglers like Sturtevants supplying the information, Fishhound's reports include
personalized angler home pages, quick links to favorite waters, an up-to-date hatch tracking
system on any river in the U.S, fly and lure suggestions driven by the most extensive fishing
database on the internet, and technique and tactical advice from the best in the sport.

With no cost to join, Fishhound Pro Staff members receive free marketing support, free business
development support, and participate in a Fishhound revenue sharing program.