Style Fashion Week Bringing Fashion Back to Los Angeles

Online, February 21, 2011 (Newswire.com) - Fashion week will make a fierce return to Los Angeles this Spring with a four-day flourish of runway shows at the newly renovated downtown Vibiana. The former Cathedral's baroque-inspired 35,000 square feet of luxurious space will host Style Fashion Week March 15th-18th.

The newest and most ambitious fashion week to hit L.A. will exhibit this season's emerging, progressive, and established men's and women's collections to the media, celebrities, tastemakers, and national and international buyers. Style Fashion Week's intelligent and innovative platform will showcase celebrity hosts, art installations, live music, and gift bags to compliment the runway shows. Fendi Casa will and Kenzo Home will showcase interior design elements in the Style Fashion Week VIP lounge within the Vibiana, and will also host a media check-in reception at their showroom on Monday the 14th.

In support of the American Heart Association, The Go Red For Women Celebrity Fashion Show will be held for the first time in L.A. Thursday, March 17th. Celebrities will walk the runway wearing red in support of the charitble organization. The Go Red For Women Fashion Show, which has been featured in past Fashions Weeks held in New York and Miami, unites supporters of art, fashion, and health to bring attention to Heart Disease and Women. A $25 entrance fee will be charged and all proceeds from the star-filled show will be given to the American Heart Association.

The Runway Shows will be held at Vibiana beginning at 7 p.m. VIP lounge areas are also available from 5 p.m. until midnight.

Style Fashion Week Designer Packages and Sponsorship Opportunities are available upon request and can be accessed by visiting www.stylefashionweek.com and downloading the SFW Information deck at www.thebubblefish.com/wpcontent/uploads/2010/11/SFW_March20113.pdf

About Style Fashion Week LA
Style Fashion Week consists of a four-day event that celebrates the fusion of fashion. The event showcases an intelligent, innovative platform for progressive, established, and emerging designers to show their collections to media, celebrities, national and international buyers, and select style makers while sponsors, advertisers and media entertain to the world. Fashionistas, celebrities, VIPs and media from the United States and around the world are set to cover Style Fashion Week. Style Fashion Week is the only one of its kind bringing together the top production and integrated marketing teams. http://www.stylefashionweek.com www.stylefashionweek.com

About the American Heart Association
Founded in 1924, we're the nation's oldest and largest voluntary health organization dedicated to building healthier lives, free of heart disease and stroke. To help prevent, treat and defeat these diseases - America's leading killers - we fund cutting-edge research, conduct lifesaving public and professional educational programs, and advocate to protect public health. To learn more or join us in helping all Americans, call 1-800-AHA-USA1 or visit americanheart.org.

About Go Red For Women
Go Red For Women is part of the American Heart Association's solution to help save women's lives. With one out of three women still dying from heart disease, we are committed to fighting this No. 1 killer, which is largely preventable. GoRedForWomen.org, a premiere source of information and education, connects millions of women of all ages and gives them tangible resources to turn personal choices into lifesaving actions. We encourage women and the men who love them to embrace the cause. For more information, please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278). The movement is nationally sponsored by Macy's and Merck & Co., Inc.

About Juan Juan Salon
For 23 years, Juan Juan Salon has been an icon in Beverly Hills but not until the Summer of 2000 did it begin it's real rise to Stardom. Ownership Team Sean Jahanbigloo with wife Jennifer and sister Elie took over Juan Juan with the intention of providing its clientele with the best and latest in haircuts, styling and coloring while keeping the image of the Salon low key amist the extensive celebrity clientele. Although the Salon maintains a client list that would impress any star-seeker, the trio strive to fulfill the needs of their everyday clientele which they believe are the most important.