Successful Run of 'Diva of the Week' Contest on Sareez.com Facebook Page

Online, March 23, 2011 (Newswire.com) - Sareez.com, a Kolkata based online apparel major, dealing in traditional Indian and designer wears for women, has been successfully running "Diva of the Week" contest on its Facebook Page, for the past one month. The contest has so far succeeded in creating a big buzz, with high level of engagement and activities on the Facebook page of Sareez.com. The portal is a one-stop shop for authentic Indian garments and designer fabrics like bridal sarees, embroidered sarees, Bollywood sarees, salwar kameez, lehenga choli, ghagra choli and many more.

'Diva of the Week' is an interesting contest, where participants email their pictures, donning any Indian traditional dress like saree, lehenga, choli, salwar kameez etc, to [email protected]. Every week, a panel of judges selects the best 'Diva', whose picture is used as the Display Picture for the Sareez.com Facebook page. The winner also gets a saree, worth USD 40, which is chosen from the sarees, displayed in the album 'Winning Sarees' on the Sareez.com page. The contest will close with the crowning of the 'Ultimate Diva', where the most gracefully dressed diva among the weekly winners, will be decided through votes.

As expected, the contest has created a lot of excitement, with a phenomenal increase in the level of interactions and engagement on the Facebook page. Other than the responses that come with participation in the contest, there has been a sudden upsurge of activities, including comments, likes, queries, and a lot more on its page. It has enhanced the visibility of the Sareez website too, with a corresponding increase in the traffic of visitors, leading to solid conversions.

Sareez.com is confident that the remaining four weeks of the contest will see a lot more buzz and excitement, as an increasing number of participants try to get their hands on the highly prized title, 'Ultimate Diva'. Weekly winners will vie for the top spot, where the most charming diva, who can carry herself tastefully and elegantly in a traditional Indian outfit, will be chosen through voting on the Facebook page.

The 'Ultimate Diva', will have the opportunity to pick a dress of her choice, worth USD 200, from the amazing range of superb and fabulous outfits available on the shelves of Sareez.com. Even the stitching and shipping of the selected apparel will be provided, at no extra cost, to the 'Ultimate Diva'.

Till date, the highly alluring contest has succeeded in creating lots of excitement and positive noise, increasing visitor traffic to their online portal. Sareez.com firmly believes that the "Diva of the Week" contest will boost the level of visibility and awareness of the website, as real-time engagement with its targeted customer base will increase multi-fold, in the days to come.