Summer Festivals 2010 - It's Time for Music and Fancy Dress
Ace Fancy Dress see surge in summer sales of fancy dress costumes and accessories as fancy dress revelers gear up for this year's summer festivals.
Online, August 6, 2010 (Newswire.com) - Whilst summer is here, the long anticipated music festivals begin in abundance, from Glastonbury, Reading & Leeds, to 'T in the Park'. But whilst the music, sunshine, and party atmosphere are essential pre-requisites, wearing fancy dress to such events is now the key ingredient to part in style. 'Many festival-goers kept up the wacky tradition of arriving in fancy dress for the first day,' M, Deanie. The Sun Newspaper, (2010).
One particular music festival which capitalizes on this phenomenon is Bestival, based in the Isle of White. Bestival has enjoyed a huge following since its inception in September 2004. Bestival's predominant success is not only due to its world-wide known headline acts, but also each year its focally aimed at a fancy dress specific theme, where thousands of party-goers are dressed head to toe with relation to the specific theme given by the event organisers, whether its 'under the sea', or 'back to the future' etc. While Bestival is a mix between a fancy dress party and music festival, a relaxed and happy atmosphere is what is most important, 'It's always fun to get dressed up but it's no sweat if you don't wanna, it's a strictly come as you are festival and we want you to feel relaxed and happy at all,' www.bestival.net. (2010).
Ace Fancy Dress Managing Director commented "As you can see, fancy dress popularity in cultural bounds is growing to be more than just an excuse to dress up at Halloween. It is now also a major and influential activity at many of the leading UK music festivals. So it seems for now, where there is a party, someone will be in fancy dress".
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