Sundance Celebrity Eco-Luxury Lounge

Online, January 5, 2011 (Newswire.com) - Merging the "goodness of green" with the "lap of luxury", eco-luxury pioneers Patrycja Siewert-Towns (Alive! Expo Green Pavilion) and Kim Shimmel (Mix Media, LLC) have made a name for themselves by turning Hollywood's red carpets "green". Amongst the Festival's hearty stock of award-winning actors, filmmakers, and national media, this dynamic duo has proven that by sharing their environmental alliance of education, social responsibility, and the power of celebrities, it is possible to take steps towards a more sustainable future.

At Alive! Expo Green Pavilion and Mix Media Luxury Lounge's eighth year surrounding Sundance, Siewert-Towns and Shimmel will exemplify the perfect union of eco and extravagance by hosting Project Green's (www.ProjectGreenUSA.org) CELEBRITY Photo Studio. A 501c3 non-profit organization, Project Green's mission is to invest in a "Greener Tomorrow" by protecting green space for future generations and launching an annual "Back to Basics" Summer Camp for under-served kids and young people. The Photo Studio is an exclusive opportunity for celebrities, and notables, to share their ecological efforts in Project Green's upcoming coffee table book on "Celebrities Going G-R-E-E-N". Focusing on sustainability and teaching the 3 R's -"Reduce, Reuse, Recycle" with proceeds from the book will benefit Project Green's objectives.

Guests will be introduced to an array of environmentally friendly and extravagant "finds". A sneak peek of brands onboard Alive! Expo Green Pavilion's and Mix Media Luxury Lounge's "MUST" list, include: Aubrey Organics (www.aubreyorganics.com), 100% natural hair, skin, and body care products, North American Herb & Spice's (www.p-73.com) raw and wild Oregano supplements, organic Prairie Vodka (www.prairievodka.com),Nikita Lynn's (www.nikitalynn.com) unique accessories for women, 100% eco-friendly and biodegradable Eaternal Plates(www.eaternalplates.com) made from Areca leaves, Envirosax® designer reusable bags(www.envirosax.com), Lusciouss Jewelry(www.lusciouss.com) for women who wear their accessories as emotions, customizable moving LED Medea Vodka (www.medeaspirits.com), Heather Eastman's recycled couture jewelry made from eyeglasses, and many more to be announced. "Healthy Happy Hours" from 4-6:30pm and VIP "sustainable soirees" will close each day with a mix of spirits and spirited invitees.

Media partnerships include HollyScoop (www.hollyscoop.com), LA's the Place (www.lastheplace.com), and Yerevan Magazine (www.yerevanmagazine.com).

The Shadow Ridge Resort, just steps from Park City's popular Main Street, is the "official hospitality location" for the Sundance Film Festival. The resort will provide guests easy access to Alive! Expo Green Pavilion and Mix Media's Luxury Lounge. Too, there will be convenient shuttle service to and from Sundance "hot spots".

For all media requests and credentials, please contact Quintessential PR partners:

Kerith Henderson
[email protected]
310.770.4764

Stacey Barker
[email protected]
323.833.8358

For VIP/Celebrity RSVPS, please contact Quintessential PR partner:

Allyona Sevanesian
[email protected]
818.332.6939