Sunrise Fly Shop, the Premier Fly Fishing Guide Service in Southwest Montana announces its newly remodeled shop and new website

Online, July 29, 2010 (Newswire.com) - Sunrise Fly Shop, the #1 provider of guided fly fishing trips on the Big Hole River, Beaverhead River, and Jefferson River announces the remodel of its retail fly shop, as well as the launch of its new website.

By remodeling the layout of the almost 1,000 square feet of retail space, the Sunrise Fly Shop has been able to bring in a larger assortment of fly fishing products to better serve their client's needs while bringing a fresh new look to the shop. The Sunrise Fly Shop has a fully stocked Fly Shop, selling a full range of gear from suppliers such as Simms, Fishpond, Scott, Winston, Ross, Hatch and Rio, as well as the most comprehensive selection of regional flies in the area.

Similarly, the redesign of the website was done to better serve the fly fishing travel market. It provides information on Southwest Montana guide services, river conditions and water flows, accommodations and packages available to those planning a Montana fly fishing vacation on the Big Hole River, Beaverhead River, Jefferson River and Madison River.

"We are extremely excited about the new look of both the fly shop and the website" said Eric Thorson, partner at Sunrise Fly Shop. "With more retail space we have been able to bring in more rods, reels, and a much larger collection of Simms products. In the same way, our new website is much more comprehensive, providing customers with the information and images they expect from the premier Fly Shop in the Big Hole River Valley."