Super Sprowtz, A Leading Children's Nutrition Edutainment Brand, Secures $2.4 Million From Private Investors.

Online, July 8, 2013 (Newswire.com) - Super Sprowtz is a fast-growing children's nutrition edutainment brand and currently reaches one million families through its multi-media channels, live shows, permanent museum exhibit, mobile app, educational products, school and hospital programs and curriculum.

Shaquille O'Neal, Russell Simmons, Yankees All-Star CC Sabathia among many other celebrities have joined the Super Sprowtz to encourage kids to eat more vegetables through a series of video PSAs.

Update: Super Sprowtz is filming a new series of video PSAs at the White House with Sam Kass, chef and Executive Director of Michelle Obama's "Let's Move!" Initiative.

"We believe the modern child learns and engages differently. The nutrition education space needed a fresh take. Kids want to be entertained. Teachers want exciting materials to teach. Parents can't find the information because it's all disaggregated. We audited the market and realized there was a huge opportunity to build a media brand that children love and understand and one that inspires and excites parents too," said Radha Agrawal, founder and CEO of Super Sprowtz and former advertising and TV commercial producer.

"Children's brands echo cultural trends - the 1970s were all about literacy so Sesame Street came to be, the 1990s were about environmentalism so Captain Planet was the relevant brand of its time. In the 2000s multiculturalism and Spanish were the big idea of the decade so Dora the Explorer became a household name. It's now the 2010s and Super Sprowtz is leading the charge for the important and grave topic of our decade: childhood obesity prevention and nutrition education," said Agrawal.

Super Sprowtz, which launched in 2011, currently reaches over 1 million families and is growing rapidly into other markets.

"Super Sprowtz is the expert in reaching kids. They are the child's ambassador in the food fight and they speak in a language children understand. They don't use words like "calcium" or "nutrients" in their program. They use "super powers" and "adventure" and immersive storytelling to reach children. And it works! Super Sprowtz put on a series of shows at Century 21 Department Stores which is how I was introduced to them. None of my partners and I could believe the response from our grandkids and all the other kids who were there. I saw kids chomping excitedly on raw vegetables after the show with my own eyes. We had to partner with the organization." said Isaac S. Gindi, owner of Century 21 Department Stores. "There is an ever increasing demand for ways to inspire and excite kids to eat better and Super Sprowtz has found the formula. My grand-kids love it and frankly I love it too."

"The industry is ripe for transformation and innovation. The opportunity is huge and the need is clearly there."
said Agrawal.
Visit supersprowtz.com to learn more.