Superbrands Singapore Calls For Consumers To Hunt Down Their Favourite Brands

Online, July 23, 2010 (Newswire.com) - Singapore, 23 July 2010: Superbrands is launching a promotional campaign using the social media platform Facebook. The campaign will launch from 12am Singapore Time, Saturday July 24, and encourages consumers' to hunt down their favourite brands by identifying the Superbrands logo which has been placed in selected retail outlets across Singapore.

Consumers wishing to enter the competition can simply use their mobile phone or digital camera to take a snap shot of the Superbrands 2010 window sticker and post it on Superbrands Singapore Facebook Page (link to http://www.facebook.com/pages/Superbrands-Singapore/370683681484?ref=ts). they then will have a chance to win an Epicentre S$100 vouchure each week during the competition period. Where can they find these stickers? Easy, in over 250 outlets in Singapore, e.g. SingTel Hello stores, FairPrice and SingPost outlets, as well as Crystal Jade restaurants.

Superbrands has always had a high consumer awareness in Singapore. This marketing campaign is not about building the awareness of Superbrands, but rather it is in line with all other Superbrands' platforms to help brands further reinforce their Superbrands Status. It also aims to bring greater consumer involvement in the programme. Superbrands are identified by consumers as their favourite brands in the Superbrands survey, conducted by The Nielsen Company. The objective now is to encourage consumers to interact with the brands they voted for and have a little bit of fun too.

Mark Pointer, CEO of Superbrands Singapore said 'Social media platform had become an integral part of the Superbrands programme platform in many countries. This year, we are determined to develop the SB Digital platform and social media will play an important part in this. This marketing activity in Singapore is just a first step. Soon you will see similar activities in Hong Kong and in Malaysia as well as other Asian markets. Our objective is to showcase our member brands and promote the recognition of these brands as Superbrands.'

About Superbrands

Established in 1994 and managed by independent companies, Superbrands is the world's leading international brand marketing and promotional programme that celebrates the best and most valued brands in more than 80 countries. About Superbrands Singapore, visit www.superbrands.com/sg