Superior, Inc. Extols the Virtues of Interactive Marketing

Odenton, MD, July 31, 2015 (Newswire.com) - “Interactive marketing is the wave of the advertising future,” suggests Charleen, Superior, Inc.’s director. “We have witnessed the results of this approach on the brands we represent. It has been phenomenal to see how quickly awareness and market share grow.”

Charleen explained the difference between interactive marketing and traditional advertising. “Technology has changed the consumer marketing experience dramatically,” she stated. “At one time, we were all passive players in the advertising world. Messages were sent to us via TV, radio, and print ads. We might see a bulletin board. However, today, we’re on our computers, we’re out in stores, and we’re commenting on what we see and hear. Consumers have become active participants in the process. Therefore, they need an engaging experience to pique their interests. This is where interactive marketing comes into play.”

"Technology has changed the consumer marketing experience dramatically,"

Charleen, Director

Unlike traditional advertising’s generalized approach, Charleen noted that interactive marketing involves targeting the ideal consumer. “At Superior, Inc., we research who is likely to buy the product and then build a consumer profile,” she said. “This includes demographic information to help us learn what is important to them. We use that to create campaigns that will get their attention. Once they’re listening, we can share the reasons why the represented brand will positively impact their lives.”

Superior, Inc. Managers Discuss the Benefits of Social Media in Interactive Marketing

Charleen noted that engaging the consumer in the marketing process is important. “Word of mouth has always been the best method for increasing brand awareness,” she noted. “Today, there are more opportunities with social media.”

“When a consumer has a very positive experience with a brand, he or she shares it with friends,” Charleen explained. “Years ago, that would mean simply getting on the phone, or talking over the fence. Today, they post it on their Facebook page or tweet about it. They might even take a picture and share it on Instagram. Of course, this works both ways. If the experience is negative, they’ll talk even faster. The key is to give them a reason to use positive word of mouth to tell everyone how they’ve benefited from your services.”

At Superior, Inc., the team’s efforts center on giving consumers something good to say about their experiences. “We want people to tell their friends that the brand we represented is professional and helpful,” she noted. “This is how we promote their services faster.”

“People have always been part of the process, but today it’s even more evident,” Charleen concluded. “Our job is to make sure their experiences spread positively across many platforms. This is the marketing of the future and it’s happening now.”

About Superior, Inc.

Superior, Inc. is a marketing and consulting services firm that specializes in event-based promotions. This approach is designed specifically to develop repeat business and customer loyalty, leading to measurable bottom-line results for each client. The firm’s team of marketing managers engages personally with every client’s customers in order to add energy and character to each brand they represent. Their history of success has given the firm a broad portfolio of clients both large and small. For more information, please visit superiorinc.co.