Superior Inc. Is Building Lasting Customer Relationships

Odenton, MD, March 31, 2015 (Newswire.com) - ODENTON, MD – Superior Inc. announced a renewed training effort dedicated to top-notch customer service. She also shared the most effective behaviors for delivering such a high level of care.

“Superior Inc. would not be where it is today if not for outstanding customer service,” said Charleen, the company’s director of operations. “Consumers and the businesses they frequent drive our industry, so we are committed to ensuring that every buyer experience is memorable. Of course, their needs change over time so we must be in tune with their attitudes and behaviors at all times. What works today won’t work in the near future, so we are always sharpening our customer care skills.”

"Good manners and warm smiles are important, but that's not all there is to a memorable experience,"

Charleen, Director of Operations

She and her fellow leaders are launching an ongoing professional development initiative to enhance all skills relevant to exemplary service. The team members will review communication guidelines, effective organization techniques, time management strategies, and more. “These trainings will be scheduled on a monthly basis to ensure that we’re always improving,” she stated. “This way, our methodology won’t stagnate, and we won’t get forgotten in an evolving industry.”

Superior Inc. Highlights Characteristics of the Best Customer Care Associates

“Good manners and warm smiles are important, but that’s not all there is to a memorable experience,” Charleen continued. “For example, just think about all that goes into clear communication. It impacts everything we do. For instance, we really have to be aware of the tone in our voices. If we aren’t careful, it can seem quite condescending. We also try to avoid slang and technical jargon, and use customers’ choice wording when appropriate.”

According to Charleen, it’s also imperative to use positive language at all times – but particularly when customers address problems or concerns. Instead of telling customers that there’s no way to satisfy a request, professionals should highlight all the things that can be offered – even if they aren’t exactly what the customers were requesting in the first place. “Redirecting a conversation like this puts the focus on solutions to customer concerns. Shining the spotlight on outcomes lets people know that you really care about resolving issues.”

“From the point of arrival to the point of departure, the entire customer interaction must be exceptional,” concluded Charleen. “Whether online or on-site, we aim to please. Hence this initiative! Fortunately, the Superior Inc. team has been amazing in the past, so I have no doubt that we will continue to drive referrals, return business, and overall growth for the businesses we represent long into the future.”

About Superior, Inc.

Superior Inc. is a marketing and consulting firm that specializes in event-based promotions. This approach is designed specifically to develop repeat business and customer loyalty, leading to measurable bottom-line results for each client. The firm’s team of marketing managers engages personally with every client’s customers in order to add energy and character to each brand they represent. Their history of success has given the firm a broad portfolio of clients both large and small. For more information, please visit superiorinc.co.