Superior, Inc. Taking Advantage of Training, Conference

Odenton, MD, May 29, 2015 (Newswire.com) - The marketing and consulting services firm has a strong history of focusing on professional development. Their training program has attracted many of the industry’s best to join the team. According to Charleen, the reasoning behind the significant investment into training extends beyond just recruitment. She indicated that they want to provide all of their team members with opportunities to succeed.

“While we have already achieved a lot, we know that we must always improve in order to stay ahead,” she said. “Professional development is a major part of our strategy for success. By helping our team consistently improve their skills and knowledge, we can assure they provide truly incredible campaigns for the services we represent.”

"While we have already achieved a lot, we know that we must always improve in order to stay ahead,"

Charleen, President

She indicated that they cover new topics each month through training workshops for the whole team. This system allows them to not only offer continuous learning opportunities, but also to bring the team together. Charleen has one member of the team lead the training session each month on a topic at which he or she excels. This offers great leadership experience while also sharing knowledge.

“This approach really breaks things up from me and the rest of the management team just lecturing,” Charleen said. “Different team members use different teaching techniques. This is great because people all learn in their own ways, so variety matters.”

According to Charleen, the current focus is on communication. By training in this area, the team is able to refine its marketing skills while also streamlining operations. She stated that this skillset in particular has a marked effect on confidence as well as the firm’s ability to operate cohesively. It plays well into their focus on culture and a positive work environment.

Superior, Inc.’s President Talks About the Leadership Conference

Charleen will be taking several team members to a national leadership conference that takes place every quarter. This includes talks from industry experts as well as opportunities to network with executives from offices around the nation.

“This will be a great experience for the group,” she added. “It will be amazing for the associates I bring to get to know their peers from around the industry. They will have a great chance to discuss their latest ideas and to learn from others. I think this will be really positive for the whole team.”

About Superior, Inc.

Superior, Inc. is a marketing and consulting services firm that specializes in event-based promotions. This approach is designed specifically to develop repeat business and customer loyalty, leading to measurable bottom-line results for each client. The firm’s team of marketing managers engages personally with every client’s customers in order to add energy and character to each brand they represent. Their history of success has given the firm a broad portfolio of clients both large and small. For more information, please visit superiorinc.co.