SuperSeedz Chosen as One of Four Brands to Represent the Face of Specialty Foods

North Haven, CT, June 30, 2015 (Newswire.com) - Less than a month after receiving the Most Innovative New Product award at the Sweets & Snacks Show, SuperSeedz announces it has been chosen to be featured in the Specialty Food Association’s Celebrate Specialty Food. Craft. Care. Joy. consumer ad campaign.

SuperSeedz and three other brands will be featured on billboards in Times Square, at the entrance to the Holland Tunnel and near the Javits Center, as well as in 260 subway station ads in Manhattan, Queens, the Bronx and Brooklyn. Online presence includes features on food websites like Grub Street, Eater, and Bon Appetit.

"It really has been an amazing ride. We were so excited to receive the Most Innovative New Product award, and we are honored to be part of the Specialty Food Association's 'Craft. Care. Joy.' Campaign," said Kathie Pelliccio, founder of SuperSeedz. "It really is fun to see that the trade industry and consumers are as passionate about natural ingredients, great flavors, and nutritious snacks as we are."

Kathie Pelliccio, Founder

“We are very excited about the campaign and about highlighting brands that embody what the Specialty Foods Association is all about: distinctive products that consumers love, crafted by people who care,” says Louise Kramer, Director of Communications, Specialty Food Association.

SuperSeedz – one of the fastest-growing snack brands over the last year – features 9 flavors of no-shell gourmet pumpkin seeds. The newest flavor, Maple Sugar & Sea Salt offers 7 grams of plant-based protein, 2 mg of Iron and 2 mg of Zinc in just ¼ cup. All varieties are non-GM0 verified, cholesterol- and trans-fat free, allergen friendly (gluten- free, peanut-free, tree nut-free, egg-free, dairy-free, fish-free, shellfish-free and include soy-free ingredients). Maple Sugar & Sea Salt joins the brand’s eight other existing flavors – Really Naked, Sea Salt, Cinnamon & Sugar, Coco Joe, Tomato Italiano, Curious Curry, Somewhat Spicy and Super Spicy.

“It really has been an amazing ride. We were so excited to receive the Most Innovative New Product award, and we are honored to be part of the Specialty Food Association’s ‘Craft. Care. Joy.’ Campaign,” said Kathie Pelliccio, founder of SuperSeedz. “It really is fun to see that the trade industry and consumers are as passionate about natural ingredients, great flavors, and nutritious snacks as we are.”

SuperSeedz was chosen from among thousands of other brands for their innovative products, the background of founders Kathie and Joe Pelliccio, the package design, flavor profiles, and the fact that the product offers numerous health benefits.

For more information on SuperSeedz please visit Booth 3871 at the Summer Fancy Food Show or contact their media representative, Mary Garrett at 602-432-2010 for interviews, images and additional information.