Survey: Optimize Employee Referral Programs for Mobile Devices

Online, May 6, 2013 (Newswire.com) - GooodJob is pleased to release the results of its "Mobile Recruiting - 2013" survey, which examined 150 companies' recruiting strategies, with a focus on referral programs and mobile optimization.

Key findings include:

- In over 75% of companies the majority of employees own smartphones

- In 2012, over 70% of companies had low rates of hires via referrals (up to 30%), and over 2/3 are not happy with these numbers

- In 2013, most companies plan to revise their employer branding approaches, increase their social presence and improve the candidate experience

"The survey results are quite conclusive," said Assaf Eisenstein, GooodJob founder and CEO. "Most companies are unsatisfied with their referral programs, and employ workforces in which the majority uses mobile devices."

"Organizations facing low referral rates must ask themselves: what tools can I provide my employees so that they are better equipped to get involved and recommend top-notch talent. And the one tool that employees are using in increasing numbers is personal devices. Put two and two together, and it's clear that the way to increase referral rates is to incorporate mobile functionality."

Employee referrals are socially-driven, and take place outside of the office. When employees meet with friends - potential candidates - on the weekend, they shouldn't have to wait unitl they return to the office on Monday morning to alert the recruitment team. With mobile access to their referral programs, they can submit referrals immediately.

"Employees have their phones with them at all times - it's simply a matter of leveraging their connectivity," Eisenstein noted.

Plus, providing employees with social media sharing tools from the program increases the social presence and employer brand awareness that so many organizations are eager to achieve.

Optimizing referral programs for mobile makes it significantly easier for employees to stay connected on-the-go both to the program and their social networks. It allows them to play an even more central role in the development of the workforce, and receive referral rewards.

View the complete survey results here.

About GooodJob

GooodJob's breakthrough employee referral solutions harness the dual power of mobile technology and social recruiting to help corporate recruiters effectively increase reach to top talent. By optimizing their referral programs for smartphones, organizations can empower employees to make referrals on-the-go with a variety of social media, e-mail and lead options. By leveraging the power of their employees' mobile connectivity, they can reach quality candidates quickly and cost-effectively.

For more details about GooodJob:

[email protected]
www.gooodjob.com
1-888-580-7965 (N. America)
+44-203-514-2432 (Europe)