Synap Software Labs Selected as a Hot Vendor by Aragon Research

Chicago, Illinois, December 1, 2016 (Newswire.com) - ​Synap Software Labs, a pioneer in the collaborative CRM and account management space, has been named a Hot Vendor in Content Marketing and Customer Engagement by Aragon Research. Synap, along with only three other vendors, was included in this highly selective research report for its innovation, enabling sales and marketing professionals to excel.

“We’re excited to be recognized as an emerging leader in customer engagement,” said Jeremie Bacon, CEO of Synap Software Labs. “Synap increases transparency and makes it easier for customer-facing teams to nurture and grow their relationships, increasingly important components to building long-term value.”

Synap increases transparency and makes it easier for customer-facing teams to nurture and grow their relationships, increasingly important components to building long-term value.

Jeremie Bacon, Co-Founder & CEO of Synap Software Labs

Each year, Aragon Research selects particularly innovative companies, across multiple markets, for its Hot Vendors report. The report highlights companies and tools that are providing new, more efficient ways to conduct business and strategies. Jim Lundy, founder and CEO of Aragon Research, explains the importance of releasing this report, "In today’s world, business professionals are creating and sharing content at double the rate of even two years ago, making it difficult for marketers to effectively reach their prospective buyers. Our Hot Vendors in Content Marketing and Customer Engagement are offering solutions to help marketers make sure their messaging is compelling enough to be heard and generating measurable results.”

Synap helps account management and customer success teams build long-term value by focusing on the qualitative aspects of a relationship. The company believes that a sale is only the beginning of the customer journey. The teams responsible for guiding customers through each stage of the customer lifecycle build significant and lasting value for the business. Synap is designed specifically for post-sales engagement, helping teams to build, collaborate, and execute on their plans to grow customer relationships.

The report specifically highlights Synap’s “ability to understand what is going on with a customer and their overall journey by integrating data from different systems into one holistic and integrated view,” and its “account planning features and the ability to track KPIs,” as two of the biggest benefits of Synap.

The full report is available here.

About Synap

Synap Software Labs is a B2B software company headquartered in Chicago, Illinois working to change the way teams manage and nurture their customer relationships. Synap helps companies to retain and grow their relationships by making it easier to share information and collaborate. For more information about Synap, please visit www.getsynap.com.

Contact:

Molly Savage Breiner
312.248.4326
[email protected]

Aragon Research does not endorse vendors, or their products or services that are referenced in its research publications, and does not advise users to select those vendors that are rated the highest. Aragon Research publications consist of the opinions of Aragon Research and Advisory Services organization and should not be construed as statements of fact. Aragon Research provides its research publications and the information contained in them "AS IS," without warranty of any kind.

Source: Synap Software Labs