Syndicate Sales Inc. names Coles Marketing Communications its Agency of Record for new soilless plant growing product SteadyGRO

Online, March 30, 2010 (Newswire.com) - Coles Marketing Communications has been named Agency of Record for SteadyGRO, a product manufactured by floral industry leader Syndicate Sales Inc. Coles Marketing Communications will globally market the SteadyGRO brand.

SteadyGRO is an inert, sterile product used by home and greenhouse gardeners, professional gardners and hydroponic growers that optimizes soilless plant growth. Available in plugs, sheets, blocks and slabs, SteadyGRO helps growers maximize results when growing indoor food crops like cucumbers, tomatoes, peppers, popular flowering plants, woody ornamentals, vines, ivy and more.

SteadyGRO was created to be used as a substitute to rockwool, a soilless growing media developed in Denmark in the early 1970s that has been the standard for vegetable and flower production in North America and Europe for decades. SteadyGRO has been laboratory tested to produce faster seed germination, higher fruit weights and better overall fruit quality than rockwool and, unlike rockwool, SteadyGRO is eco-friendly and can be reduced from its original form to a mass of less than 11 percent or incinerated for bio-mass purposes

"We are extremely excited about this wonderful opportunity to be involved in the infancy of SteadyGRO's debut into the marketplace and look forward to building brand awareness through modern marketing, communications and word-of-mouth strategies," said Coles Marketing Communications president Barbara L. Coles, APR.

Recently, Purdue University conducted a six-month laboratory study that analyzed the performance of growing cucumbers and tomatoes indoors using both SteadyGRO and rockwool. The study concluded that SteadyGRO outperformed rockwool, producing higher germination and fruit weights, plant longevity, general plant health and overall fruit quality.

"We chose Coles Marketing Communications to market SteadyGRO due to the agency's long and proven history for building and sustaining brand awareness and getting results," said Kelvin Frye, national sales manager for SteadyGRO. "We have an innovative, revolutionary and proven product in SteadyGRO and Coles Marketing Communications understands how to grow our presence in the international marketplace."

SteadyGRO is manufactured by Syndicate Sales Inc., a leading manufacturer, importer and distributor of more than 1,500 items to the international floral industry since 1946. Syndicate Sales manufactures brand names Aquapic©, Aquafoam©, Aquaplus the difference is clear©, Aquahold©, Hydraplus©, Hoosier Glass©, Garden Collection© and Everlastin Baskets©. With subsidiary Hurryin' Hoosier Transport, Syndicate Sales is the leader in customized distribution and delivery to its customers in all 48 contiguous U.S. states and Canada.

For more about SteadyGro, visit http://www.SteadyGRO.com. For more about Syndicate Sales, visit www.syndicatesales.com.

Coles Marketing Communications provides marketing, communications, creative, Word of Mouth and social networking services to local, regional and national clients in the government, health care, education, financial, logistics, real estate, hospitality and technology industries. Representing corporations including Morton's the Steakhouse, Better Business Bureau, Managed Health Services, Bright House Networks, ETS Tan, RN Thompson and Associates and a host of other local, regional and national clients, Coles Marketing Communications is a member of Pinnacle Worldwide, Public Relations Society of America, Better Business Bureau and the Counselor's Academy. Learn more about the agency at www.colesmarketing.com.