Targeted Advertising Is the Single Most Important Aspect of an Online Business - Business Booms in Weak Economy with IM4IM Targeted Advertising

Online, September 11, 2010 (Newswire.com) - Online business can be a gamble for the entrepreneurs who run them, costing more money to build and maintain than they immediately see back as a return on their initial investment. IM4IM created their innovative business model around this common problem, helping online businesses globally gain momentum (and revenue) in a time of economic turmoil.

In our modern business world, in which many small business owners have "gone virtual" and taken their store fronts online, it seems to many people that random advertising is all over the web. However, the technology behind custom advertising is a new frontier. Companies such as IM4IM are pioneering the way for a new era of strategic and successful business practices. They are accomplishing this through sophisticated, high end strategy and technology solutions, advantageously targeting their advertising to specific prospective clients. "In the end," says IM4IM founder and President Peter Jenkins, "targeted advertising is the single most important aspect of an online business."

The technology behind this type of advertising is a relatively new concept. Internet marketing companies such as IM4IM are able to dig deep into the demographics of their target audience and prospective customers, eliminating wasteful spending on ineffective blanket marketing that may or may not produce results. Clients are realizing that the strategy and technology involved in targeted marketing is producing profits that they had not dreamed of since before the economic recession.

Affiliate marketing is part of IM4IM's online advertising strategy that contributes heavily to the substantial profit margins. In a nutshell, online businesses who redirect traffic to revenue-generating websites can sign up for a program to receive sales commission. This is accomplished through the technology that monitors where the customers are coming from. Affiliate marketing and targeted marketing overlap in some areas, and often the customers experience a seamless transition over to the online store. Other techniques, IM4IM reports, include search engine marketing, search engine optimization (SEO), display advertising, and e-mail marketing. Another method of affiliate and targeted marketing is for the virtual business to provide product reviews on their website, acting as the online commissioned sales representative for the product.

IM4IM reports the astonding benefits of online advertising, customizing ads and marketing messages to a broad pool of prospective clients, helping them make money and bring up their bottom line significantly. And when the online business is able to "go viral," letting the customers do the talking and selling, the bottom line becomes a groundswell.

Internet marketers who want to make money online have a high chance of survival with internet marketing companies such as IM4IM. IM4IM has a healthy online presence, and is growing steadily. They can be contacted at www.im4im.com.

IM4IM is an internet marketing company, specializing in the creation of targeted advertising. Their goal is to help online businesses gain momentum by strategically placing their ads in front of their prospective customers.

Contact Information:
IM4IM
www.im4im.com

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