TDI International India Forays into Print Advertising with Hotel Fortune Select Excalibur

Online, January 4, 2011 (Newswire.com) - Network2media.com, NEW DELHI: TDI International India Limited has forayed into print advertising with Hotel Fortune Select Excalibur as its first client. A renowned name and well established leader in out-of-home advertising and brand advertising solutions, TDI International India has expanded its advertising expertise through multiple advertising media like internet and mobile advertising recently and have now ventured into print advertising to become all emcompassing. For this, TDI has associated with Hotel Fortune Select Excalibur, one of the leaders in the category of branded, elegant, upscale, full service business hotels in India by releasing print ads in leading dailies and magazines.

Commenting on this new foray, Hiyav Bajaj, director, TDI International India Limited, said, "An integrated promotion/advertising solution is the need of the day. More and more brands are looking to embrace new means and measures of promotion with a balance mix of the conventional and new media options. With the introduction of internet and mobile advertising division (MAD) and this first step in print advertising, we offer 360 degree advertising solutions to the Brands."

Sanjay Sharma, global head, MAD, said, "The interactivity and measurability of internet and mobile media coupled with the right mix of conventional media is a sure shot success mantra for any brand. We believe in creating value in close consultation with the clients, not only to suggest the optimum and best options, but also to devise innovative, interactive campaigns, plan, execute and service them. MAD team develops and implements an effective media plan comprising of advertising solutions as per the brief on the target group for promoting the brand and increasing product sales. MAD is a one stop shop for all the advertising needs of a brand."

Embracing top-notch opportunities of brand promotion and exploring innovative ideas to take the client's business to the next level, has become a 'signature motto' of TDI International India Limited.

For more Information visit: http://www.tdiindia.com

Source: http://tdiindia.com/cochin/press.htm