Teabox Launches the World's First Personalized Tea Subscription Service

Darjeeling, India, August 19, 2015 (Newswire.com) - Teabox, the global e-commerce tea company, announced today that they have launched the world’s first ‘Personalized Tea Subscription Service’. This first-of-its-kind program is powered by Teabox’s patent-pending machine-learning technology that personalizes and matches every individual’s tastes to a selection of teas.

The Teabox subscription program empowers tea drinkers to choose the kinds of tea they would enjoy. This is done by breaking down tea into several attributes such as aroma, astringency, strength, body, etc., into objective components which are matched to user preferences, habits and taste characteristics.

How does the technology behind the subscription service work? The user takes a quick five-question quiz online and their choices are submitted to the Teabox prediction engine. Each user is assigned a ‘signature’ based on their responses. The machine ­learning algorithms look for patterns to identify a selection of teas best suited to go with this signature profile.

And as the users repeat and share their experiences with our prediction engine, it improves its discerning capabilities thereby improving its understanding of a user’s choices and matches our teas to them better. This feedback loop enables a reinforced learning behavior of the system allowing it to fine tune itself to specific taste profiles as we go further.

“When it comes to taste preferences, there are no universals. One's taste preferences are unique and theirs alone,” said Teabox founder and CEO, Kaushal Dugar. “But the descriptions of teas, like wines, can be subjective. We understand this, and that’s why our prediction engine has been developed to break down subjective words like “floral,” “sweet” and “astringent” into over 75 quantifiable attributes. This, coupled with the habits and preferences of our customers enables us to pick out teas perfectly suited to their palate ­ making our subscription program the most personalized tea experience out there.”

Highlights of Teabox’s Personalized Tea Subscription Service

▪      Personalized: Every month the user receives tea selected based on their habits and preferences

▪      Fresh: Located in the heart of the Indian tea industry, Teabox’s fulfilment centers have easy access to  tea gardens and source the freshest teas

▪      Machine Learning: The Teabox prediction engine learns more about the users as they return to share their experiences and feedback on tea selections

▪      Fast Shipping: Users receive their personalized box within five days of placing the order

Teabox’s new subscription service starts from $9.99 to $39.99 per month. 

About Teabox

Founded in 2012, Teabox delivers the freshest, most delicious teas from Darjeeling, Assam, and Nilgiri to the entire world. By sourcing the highest-quality teas directly from over 200 most capable and most interesting growers and estates, Teabox makes it easy for anyone—from tea experts to complete novices—to experience all the freshness, aroma, flavor, and authenticity fine tea has to offer. Within 2 years of its existence, Teabox has delivered over 30 million cups’ worth of tea to customers in 80 countries.

Teabox is backed by JAFCO Asia, Accel Partners, Keystone Group LP and Dragoneer Investment Group. For more information, please visit 

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Neha Iyer

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