Team Blue Emu Set To Ride In 2012

Online, January 5, 2012 (Newswire.com) - Blue-Emu from NFI Consumer Products is excited to officially announce Team Blue Emu for the 2012 Professional Bull Rider (PBR) Built Ford Tough Series (BFTS) season. Original Team Blue Emu riders J.B. Mauney & Shane Proctor return to the team. Proctor is the reigning 2011 National Finals Rodeo Champion. Injured in one of his last rides in the competition and after a successful shoulder surgery in December, Proctor expects to make a return to riding in 6-8 weeks. Mauney is currently listed in the top five all time money earners within the series.

Joining Mauney and Proctor are Team Blue Emu veteran riders LJ Jenkins, Luke Snyder, Sean Willingham and Colby Yates. All six Team Blue Emu riders bring years of experience riding in the PBR BFTS as well as other bull riding competitions.

PBR BFTS 2012 season kicks off the season Jan 6 - 8th at New York City's Madison Square Garden. All Team Blue Emu riders, excluding the recovering Proctor, will be competing.

Blue-Emu gained worldwide fame in May 2011 at the Atlanta BFTS event when the bull Deja Blue-Emu dispatched NFL All-Pro wide receiver Chad Ochocinco in 1.5 seconds. Blue-Emu also sponsors the bull Blue Emu's After the Pain, who was renamed following an innovative and successful online name contest conducted by Blue-Emu in conjunction with the PBR.

"We are very excited to have Blue-Emu continue its involvement with the PBR," said PBR CEO Jim Haworth. "Blue-Emu is not only a tremendous partner for the PBR, but has also woven itself into the fabric of our great sport through sponsorship of riders and bulls."

"Blue-Emu is excited to continue its partnership with the Toughest Sport on Earth, and is proud to be chosen as the 'Official Pain Relief Cream of the PBR," said Blue-Emu inventor Richard Guy.

Blue-Emu proudly sponsors it's riders along with PBR's official Blue Emu Sports Medicine Team & the "Blue Emu Wreck of Night" videos featured in the arena, as well as on the Blue-Emu and PBR's homepages. Blue-Emu is not only used by Professional Bull Riders but is a fan favorite for every day aches and pains. As the primary ingredient in Blue-Emu, emu oil efficiently penetrates the skin delivering soothing pain relief by reducing inflammation while providing natural moisturizers for the skin. Pick up a jar of Original Blue-Emu at mass, drug, club, supermarkets and other fine stores nationwide as well as www.blue-emu.com & use this odor free product for fast acting relief of minor arthritis, muscle and joint pain. It works fast & you won't stink. For more information on Blue-Emu and its team work with Snyder & the other PBR riders, go to www.Blue-Emu.com or follow us at https://facebook.com/BlueEmu and http://twitter.com/BlueEmu1.