Team Blue Emu Ties On Colby Yates

Online, September 23, 2011 (Newswire.com) - Blue-Emu is excited to add Professional Bull Rider (PBR) rider Colby Yates to the 2011 Team Blue-Emu for the remaining Built Ford Tough Series (BFTS) season. He and fellow PBR rider, Luke Snyder, regularly appear in the Built Ford Tough commercials that air during the televised events and in the arena. Yates is the winner of the 2011 Iron Cowboy Invitational which was held in his home state of Texas in February. The Sulphur Springs native learned he would make the final bracket and compete in the event only 72 hours beforehand when he was slotted to replace the injured Robson Palermo. Yates upset fan favorite Austin Meier in the finals when he stayed on the infamous bull I'm A Gangster for 2.5 seconds. Meier was bucked off the bull Bushwacker in 2.3 seconds.

Aside from bull riding, Yates is an avid singer and songwriter. He's performed at several PBR events and has his own CD out entitled "Right Amount of Renegade." His wife Katie is a University of Mississippi graduate and is currently attending medical school. The couple welcomed their first child, Cutter James, on Dec. 10, 2010.

Yates joins the Blue-Emu Team which includes PBR veteran riders JB Mauney, Shane Proctor & LJ Jenkins, along with the PBR Sports Medicine Team and the "Wreck of Night" videos featured in the arena, as well as on the Blue-Emu and PBR's homepages. Blue-Emu is not only used by Professional Bull Riders but is a fan favorite for every day aches and pains. As the primary ingredient in Blue-Emu, emu oil efficiently penetrates the skin delivering soothing pain relief by reducing inflammation while providing natural moisturizers for the skin. Pick up a jar of Original Blue-Emu at mass, drug, club, supermarkets and other fine stores nationwide as well as www.blue-emu.com & use this odor free product for fast acting relief of minor arthritis, muscle and joint pain. It works fast & you won't stink! For more information on Blue-Emu and its team work with Yates & the other PBR riders, go to www.Blue-Emu.com or follow us at https://facebook.com/BlueEmu and http://twitter.com/BlueEmu1.