Team Enterprises Expands Services And Launches New Branding

Fort Lauderdale, FL, August 25, 2014 (Newswire.com) - Today, TEAM Enterprises, a pioneer in the field of Experiential Marketing, introduced its extensive rebranding effort as the agency celebrates its 25th anniversary. The agency (now simply referred to as TEAM) is unveiling a more contemporary communication platform that better leverages the subtle nuances while remaining true to the approach which has generated its long-time success: Engagement with a point. 

Daniel Gregory, CEO of TEAM, challenged the agency’s in-house creative department to develop a new identity that more closely aligns with how the organization has evolved and diversified over time.

"The rebrand alongside our 25th year in marketing is a testament to the ambitions of our clients and our can-do thinking, which allow us to stay ahead of the cultural trends so we can create the next one."

Sean O'Toole, President

Over the past 25 years, TEAM has grown to become one of the most effective experiential marketing companies in the U.S by maintaining what is considered to be the largest national activation infrastructure, all connected with a singular focus – delivering upon the goals of its marketing partners. This approach has led the agency to create break-through work with Bacardi, MillerCoors, Sparkling ICE, Volkswagen and U.S. Cellular, among others.

“There needs to be a reason behind everything we do and we’re constantly finding ourselves asking what’s the point?” said Michael Shea, VP of Creative and Planning. “We took that question one step further, making the point an integral element of our brand.  It’s time for brands to take action and experience what TEAM can do to meet their objectives.” By definition, ‘team’ is a noun, which refers to a group of people who compete in a sport, game, etc. However, TEAM views it as an action verb, capable of standing alone and makings things happen.  Shea says, “We encourage clients to partner with us in creating relevant experiences, as opposed to sitting passively listening to another noun.  Give us the opportunity to put our process to work for your brand. Celebrate. Manage. Leverage. Create. Produce. Place. Extend. Monitor. TEAM.”

“Our ability to first and foremost deliver results on behalf of our clients is why we’ve had the pleasure of enjoying numerous long-standing client relationships,” said Sean O’Toole, President of TEAM.  “The rebrand alongside our 25th year in marketing is a testament to the ambitions of our clients and our can-do thinking, which allow us to stay ahead of the cultural trends so we can create the next one.”

The agency has been doing work for Bacardi, the spirits leader, since its inception in 1989.  While TEAM has enjoyed much success with nightlife and lifestyle brands, its most notable initiatives in recent years, including this past year’s award-winning campaigns for U.S. Cellular and Sparkling ICE, have been in categories such as CPG, automotive, technology and financial.

About TEAM

Based in Fort Lauderdale, TEAM, an MDC Partners company (MDCA), is one of the nation's largest and most successful experiential agencies, offering innovative creative solutions, consumer insights, production and social media.  Combined with their unparalleled infrastructure of over 400 full-time employees and 7,000+ product specialists, TEAM has become an industry powerhouse. The firm represents blue-chip brands including U.S. Cellular, Miller Lite, Bacardi, Peroni, Kraft, Vanguard, Coors Light, Grey Goose, Sparkling Ice, Elizabeth Arden, Blue Moon and Volkswagen, while also providing production and activation services for some of America's leading Advertising Agencies: 72 & Sunny, Crispin Porter + Bogusky, Doner and Kirshenbaum Bond Senecal + Partners. TEAM's immersive productions and interactive brand experiences physically engage and influence consumers where they live, work, shop and play.