Technology for Marketeers Gets FX'ed with Percy3D

Online, November 1, 2011 (Newswire.com) - TORONTO, Ontario. (November 1, 2011) - Every brand --whether it be insurance, washing machines or cereal- has a memorable character that people connect with. Now companies can take their brands even further by allowing consumers to build affinity with their popular mascots and characters on an immersive level with the interactive entertainment technology provided by Percy3D. Following the debut of its technology on the PERCYFX app featuring personalized clips from top movie studios, Percy3D - a creative web services company that encourages people to 'put yourself in the picture' using the latest 3D visual effects and multimedia technologies - is making its foray into the marketing realm as an interactive lead-generation medium that utilizes technology built upon movie-worthy visual effects and an understanding of social media buzz.

Ideally suited for business entities with brand icons and animated characters, the technology afforded by Percy3D allows users to create short personalized videos featuring their favorite commercial personality. By partnering content providers with Percy3D, video clip possibilities are endless as classic commercials can be used as repurposed content and new themes can be created to meet the needs of a brand campaign.

"Social media has ushered in a new generation of consumers that see and interact with brands on a level that television and radio can't provide," said Julie Steiner, founder and president of Percy3D. "The type of technology service Percy3D provides doesn't replace those mediums but heightens them as it immerses the consumer by allowing them to interact with the brand or mascot. Consumers build extended rapport with a company's brand identity by customizing branded clips, sharing their video with others online, and introducing the product or service to an entirely new audience that might otherwise have failed to take notice."

Demonstrating its marketing prowess beyond entertainment studios, Percy3D recently joined efforts with Party Packagers, Canada's largest chain of party stores, to help drive its Halloween campaign to more than 140,000 Party Club members in Canada. With the aid of QR codes and information placed at point of purchase locations within the stores, consumers will be taken to a Percy3D-created Halloween video clip once the QR code is scanned. The clip is linked back to the Party Packagers site where customers are invited to create and personalize their own Halloween clip to share online with friends via email or social networks. The activity allows consumers to customize Party Packager content, and customers thereby become brand ambassadors for the content provider. With interactive themed elements built into a seasonal campaign and the use of interstitial messaging seen while the consumer waits for a clip to be created, Party Packagers anticipates it will increase traffic to its site thereby increasing sales and growing its base of Party Club members for future opportunities.

"At a time when technology and social media is changing the way our audience receives and processes information, we're finding innovative ways to communicate on a level that has the ability to immerse them, especially during a peak season like Halloween," said Bill Goodwin, president of Party Packagers. "The white label technology produced by Percy3D is proving beneficial to the way the marketing team is creatively driving interest to our business this year and we're excited to see how the campaign may
increase revenue."

Percy3D-generated video clips can be instantly loaded onto social networks such as YouTube, Facebook and Twitter, but as illustrated with Party Packager's expectations, the social technology has the added ability to provide back-end opportunities and profits that can revolve around a brand's call-to-action or long-term campaign.

Currently, Percy3D white labels its service as an app called PERCYFX to movie studios, requiring users to purchase credits to personalize additional clips. By using the same model in developing other white label services that use existing loyalty or reward programs, followers can be encouraged to "earn" credits for access to brand exclusive video clips by sharing their creations on social networks. Additional opportunities are available through interstitial ads that are seen by the user while creating a personalized clip, offering another way to reach out to a targeted and captive market.

Presently, Percy3D's app model, PERCYFX, is currently available on the iPhone and iPad and features a customizable template allowing the browse page to accommodate information on products, stores or brand-related news. The app is widening its audience even further as the technology is expected to roll out in the next few months on the Android, Blackberry and Windows Mobile platforms as well.

With its current relationship with the film studios, users can choose from a variety of clips exclusive to the PERCYFX app starting at three for $.99 and clip content is regularly added and refreshed to encourage users to return. The app itself, designed to be a new form of social expression, provides custom videos with studio-quality 3D visual effects on-demand in just seconds. Presently, while choosing a clip, users interface with prominent call-to-action areas with links to sites for purchase or rental of the full length movie from which the clip originates. Videos can be played on smart phones, tablets, home computers and connected TVs.

About Percy3D
Percy3D is a creative web services company that encourages people to 'put yourself in the picture' using the latest 3D visual effects and multimedia technologies. Founded in 2010, Percy3D is paving the way for branded content owners to harness and monetize the latest consumer technology trends. Recognizing the growing influence social networks and viral videos have on the entertainment world, the Percy3D team works with industry giants to license content for consumer personalization thereby offering studios a profitable means of engaging target audiences on a more intimate level. Using the company's PERCYFX app, consumers personalize clips from popular Hollywood movies, and receive a custom video file that can be shared across the social web or downloaded to a computer or mobile device.