Tekserve and Avid to Host Digital Video Panel Event on "The Marriage of Art & Technology: Creating in a Digital World"

Online, February 9, 2012 (Newswire.com) - What: Tekserve, New York's largest independent Apple retailer and consultancy for nearly 25 years, today announced that it will team with Avid®, the entertainment industry's top digital audio and video technology company, to host a panel event titled "The Marriage of Art & Technology: Creating in a Digital World," on Thursday, Feb. 9, 2012. Featuring an esteemed panel of video industry stars, the event will explore the impact of digital technology on the creative process, and how the latest technologies are being integrated into existing workflows, ultimately changing the editing profession.

New tools and technologies are making editing a greater part of the creative process, providing new opportunities to create, edit and distribute content for every type of screen. Yet many still struggle with how to leverage these new tools in a way that they integrate with their current technology investments. In this one-hour discussion and cocktail reception, attendees will hear from seasoned creative experts on how they use the latest tools to advance their art, as well as how they cope with the challenges of bringing new technology into already-established environments to create seamless workflow processes.

Who: Moderator:
Josh Apter, owner and founder, The Manhattan Edit Workshop

Panelists:
Jay Rabinowitz (Rampart, The Tree of Life, The Adjustment Bureau, Requiem for a Dream)
Andy Weisblum (Black Swan, Moonrise Kingdom, Smash)
Jeffrey Wolf (Billy Madison, The Ref, Bachelorette)

Where: Tekserve
119 W 23rd St.
New York, NY 10010

When: Thursday, Feb. 9, 2012, 8:00-10:00 p.m. ET.
Doors will open at 7:30 p.m. ET, with a cocktail reception to follow the panel discussion.

Registration: Members of the media who wish to attend can contact Mark Chessler at [email protected]

About Tekserve
As New York's largest independent Apple consultancy and retailer for nearly 25 years, Tekserve is unequalled at delivering the total Apple solution. Experts in selling and servicing Apple products, Tekserve is uniquely positioned to deliver the broadest range of strategic services, solutions and support for businesses and the people who use Apple products, either at work, at home or at play. Tekserve Business Solutions helps CIOs and technology decision-makers best integrate Apple into the complex heterogeneous IT environment in the enterprise and includes Tekserve's renowned Pro A/V rich media production, storage and advisory services. The Tekserve retail store is built specifically for consumers who want the best possible experience buying and using Apple products.

Avid is a registered trademark of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries.