Telemarketing Services Help Companies Convert Cold Leads Says Professional Prospecting

Online, May 20, 2012 (Newswire.com) - Marketing campaigns form a critical part of businesses. Business-to-business or B2B appointment setting, an integral facet of marketing, is required to drive business prospects and ultimately increase sales. As such business aspect can be time consuming and demanding in terms of dedicated staff, business owners understand the better value that hiring appointment setters offers in the form of telemarketing campaigns. Because telemarketing in itself is an investment, it is imperative for B2B companies to tap the best outsourcing company for appointment setting.

Professional Prospecting Systems is a preferred B2B appointment setting specialist that has conducted more than 1,600 marketing campaigns over the course of 14 years. Through its ProfessionalProspecting.com, PPS has served the business sector, running campaigns for everything from Fortune 100 clients to one person operations.

Lean Back Office, an ERP & Financial Management Solutions specialist based in Akron, Ohio, sends a note of thanks to ProfessionalProspecting.com for its appointment setting services: "We have had success with appointments, but gain additional value in building brand awareness with the email/call combination approach that PPS uses."

In the majority of cases, roughly about 90% of the time, when a B2B company hires Professional Prospecting Systems, they are looking for more B2B appointments or qualified leads. As their marketing campaigns roll, clients often find it perplexing to choose whether to prioritize a phone appointment or a face-to-face appointment.

According to telemarketing services expert and professional, ProfessionalProspecting.com, it is evident that it is best to go for a phone appointment first, because getting clients through cold calls is the more practical task, and specialists often end up gathering more client data in the process. A phone appointment should be used to further qualify the prospect, to be followed by a face-to-face appointment that can be scheduled.

Ensuring success in its B2B appointment setting services, ProfessionalProspecting.com utilizes the Laser Focused Prospecting System that shows exactly what companies need to do to implement a results-driven campaign combined with email lead nurturing that will give a steady long-term, predictable supply of sales appointments.

For the telemarketing company that has established credibility for over a decade of services, B2B firms should visit http://www.professionalprospecting.com/ for reliable appointment setting services.