Temecula Valley Wine Country Fuels $905 Million Economic Impact in Riverside County in 2023

TEMECULA, Calif., November 1, 2024 (Newswire.com) - Temecula Valley Wine Country, the heart of Southern California’s wine production, contributed an impressive $905 million to the Riverside County economy in 2023, according to a new economic impact report by the Temecula Valley Winegrowers Association (TVWA) in partnership with independent economic data analyst Vince Vasquez. As one of the region’s most dynamic industries, Temecula Valley’s wineries not only boost tourism but also support thousands of jobs, drive revenue, and attract visitors from around the world.

Key Findings and Economic Contributions

• $905 Million in Economic Impact: Through direct, indirect, and induced impacts, Temecula Valley wineries generated $905 million in regional economic activity in 2023.
• Employment: The industry supports a total of 5,606 jobs in Riverside County, including 1,452 direct jobs in the wine and hospitality sectors, with positions in vineyard operations, tasting rooms, and administration.
• Tourism: Temecula Valley hosted 1.2 million paid wine tastings in 2023, a 75% increase from 2018, underscoring the area’s growing appeal. Additionally, local wineries welcomed over 589,000 restaurant patrons and 73,400 overnight stays, significantly boosting the regional economy.

"Temecula Valley is more than just a wine destination; it's a powerful economic engine for Riverside County," said Krista Chaich, executive director of the Temecula Valley Winegrowers Association. "The expertise and passion found within our wineries not only contribute to the production of exceptional wines but also generate jobs, draw in global tourism, and foster a strong, vibrant economy that benefits our entire region."

Resilience and Growth Amid New Challenges

Temecula Valley wineries have shown remarkable resilience and growth, with industry revenues rising to an estimated $187.6 million in 2023 — an 88% increase since 2018. In addition to record visitation and sales, wineries in the region continue to adapt to changing conditions. Despite challenges such as increasing insurance rates and extreme heat impacting vineyard yields, many wineries remain financially viable, with 90% planning to expand marketing or sales efforts in the coming months.

A Growing Reputation and Sustainable Future

Temecula Valley’s reputation continues to rise as it gains recognition for producing quality wines that reflect California’s diverse terroirs. Many wineries are focusing on sustainable practices from organic farming to sustainable and regenerative agriculture and reduced water use to support environmental health and ensure the longevity of the industry. These efforts add to the region's appeal and reflect a commitment to both economic and environmental sustainability.

The region’s growers and wineries cultivate 63 grape varieties, with Cabernet Sauvignon taking the top spot for most grown, followed by Cabernet Franc, Zinfandel, and Merlot. Other varieties popular among growers and winemakers in the region include Syrah, Sangiovese, Malbec, Tempranillo, Viognier, and Chardonnay. 

"The impact of our wineries extends beyond the vines," said TVWA Board President Mike Rennie. "The growth of Temecula Valley wine country has become a cornerstone for local employment, tourism, and community development, ensuring a prosperous future for generations."

ABOUT TEMECULA VALLEY WINE COUNTRY

Located within a 60-minute drive from San Diego, Orange County, and Palm Springs, and within 90 minutes of Los Angeles, Temecula Valley is widely recognized as Temecula Valley Southern California Wine Country. The popular wine destination is southern California’s largest wine producing region by volume. 

The Temecula Valley Winegrowers Association (TVWA) is a 501(c)(6) nonprofit regional organization. The TVWA (TemeculaWines.org) is dedicated to promoting the making and growing of quality wine and wine grapes in the Temecula Valley A.V.A. (American Viticulture Area).

Source: Temecula Valley Winegrowers Association