Ten Top Things Every Business Leader Should Know About Strategic Sustainability

Online, October 21, 2009 (Newswire.com) - San Diego, CA Oct. 22, 2009 - "In the past 3 years business has embraced sustainability with breath-taking speed. But leaders who don't fully capitalize on this 21st century business model will lose out to the forward thinkers that are," states Will Marre in "Leading for Sustainability" (http://www.prweb.com/releases/leadershiptraining/leadershipexpert/prweb3052514.htm).

To help leaders fully embrace the opportunities of sustainability, Marre, CEO of REALeadership Alliance and author of Save the World and Still Be Home For Dinner (Capital Books), has developed a new leadership training speech and seminar that gives leaders the tools to turn sustainability initiatives into a thriving business strategy (see http://www.youtube.com/watch?v=3yVdBNBPXjA).

The speech and seminar draws on Marre's own "Ten Top Things Every Business Leader Should Know About Strategic Sustainability." Some strategies on the list include 1) High sustainability standards and maximizing human benefits can generate leapfrog designs to invent new products and new business models, 2) Sustainability creates smart marketing, 3) Sustainability attracts top talent, and 4) Sustainability thinking saves money. To download the complete list visit ThoughtRocket.com (http://www.thoughtrocket.com/blog/top-10-things-every-business-leader-should-know-about-strategic-sustainability/2009/10/15/).

Marre's over thirty years experience working with such companies as Nike and FedEx gives him a unique in-the-trenches perspective that inspires and empowers top leaders to create game-changing strategies that are both good for business as well as good for the environment and society. Marre states, "It is my mission to dramatically shift leadership thinking to enable leaders to fully harvest the hidden competitive advantages of sustainability."

For more information on Marre's new leadership speech and seminar, please email [email protected].