Tender & True™ Pet Nutrition Announces Pet Superfood, Checklist for Consumers

Omaha, Neb, July 26, 2017 (Newswire.com) - Tender & True believes that pets deserve more out of their pet food. Pets deserve food that lives up to the same standards as the foods their human owners eat: superfoods. Tender & True set out to create the perfect superfood for the 85 million pet households in America. With the elevated importance on health and nutrition at the forefront of many American households’ minds, pet owners are concerned more than ever about the quality of ingredients found in their pet products.

In a recent report published by Zion Market Research, "the sharp rise in pet humanization" accounts for the surge in pet food purchases in recent years. Along with that humanization, concerns about obese pets, as well as general overall pet nutrition, will cause the popularity of nutritious pet food to grow in coming years.

At Tender & True, we believe your pet's food should be a reflection of the love you share, the life you share and the beliefs you hold. We know you love your dog or cat, and we are excited you can now show that love by providing them with the highest quality food on the market.

Theresa Sabaliauskas, Vice President at Tender & True Pet Nutrition

"At Tender & True, we believe your pet's food should be a reflection of the love you share, the life you share and the beliefs you hold," says Theresa Sabaliauskas, Vice President at Tender & True Pet Nutrition. "We know you love your dog or cat, and we are excited you can now show that love by providing them with the highest quality food on the market."

How to know if a pet food is a superfood. It must be:  

• USDA Certified Organic
• Free from fillers, corn and soy
• Antibiotic and preservative free
• Sustainable (GAP Certified)
• Preservative free

Tender & True also wants consumers to know that the perfect superfood for your pet should be considered "farm-to-bowl"; that is, all ingredients would grow or occur in nature – nothing artificial. Superfoods should also be a balanced formula for any life stage: no puppy blend or mature blends. The company urges pet owners to check the labels of their current pet food in order to evaluate whether or not it would be considered a superfood for their pet.

More information about Tender & True can be found at tenderandtruepet.com.

About Tender & True

Tender & True launched in October of 2014 to provide pet parents with a super-premium pet food that contains only quality ingredients. Tender & True is currently available at independent pet specialty stores and natural grocery stores and is available to order online at Chewy.com and Pet360.com. Tender & True strives to provide pet food products of the highest quality that are governed by the same high standards consumers prefer for foods they would eat themselves. Tender & True knows people seek the USDA organic certification seal on the foods they consume, so they provide the same options for dogs and cats everywhere. For more information, please visit tenderandtruepet.com. 

For More Information, Contact

Maree Jones, Luckie PR
​[email protected]

Source: Tender & True Pet Nutrition