Term Life Insurance Sales Leader Unveils Advanced, New Online Look

Online, December 2, 2010 (Newswire.com) - In an effort to improve the user experience and streamline functionality, one of the early pioneers of the online life insurance brokerage industry has announced that it has launched a whole new look. A new and improved LifeQuote® 2.0 features significant site upgrades designed to help a growing online community comparison shop for term life insurance in a more accurate, friendlier, and easier-to-use format.

"Our goal was to make it easier for people to shop for term life insurance by improving the system, making it faster, easier, more intuitive--- a top-to-bottom re-engineering of the technology you use on our website," says E.C. Gordon, Chief Executive Officer of LifeQuote®.

A major technological feature is the way the new LifeQuote® Smart System™ displays the prices and different risk classifications of the insurance policies for which the system searches among top rated life insurance companies. Instead of giving prospective buyers only the lowest priced policies in the "Super Preferred" risk class, the site's technology also lists the higher-priced categories for the majority of consumers who will not qualify for the lower risk classes. The LifeQuote team calls it a more accurate and realistic approach since insurance carriers reward only the healthiest people-those with the lowest risk of dying--- with the coveted "Preferred" classes.

Company representatives say another unique, new offering on the site is the "LIVE CHAT™" technology which offers visitors the option of talking to a licensed life insurance agent online within seconds. Surveys show that online shoppers want instant responses to their questions during the shopping process and would rather not receive a phone call, wait on hold, or wait indefinitely for an email.

According to Mr. Gordon, "the online shopping community is constantly evolving and the focus in always on speed, accuracy and security." That is why LifeQuote representatives say they streamlined the questionnaire that people are asked to complete before receiving their term life insurance quotes directly on their computer screens, thus cutting down the time in which those quotes are delivered. Once those quotes are received, the visitor has an accurate and clear picture of what their insurance will cost.

LifeQuote users can continue to check the viability and financial ratings of the insurance company they choose before buying a policy by clicking on the insurance company logos on the website. The information is provided by A.M. Best™, one of the nation's oldest financial rating services.