Tetra Pak & WWF-UK Competition Winner To Launch Renewable Logo Design Contest

Online, February 1, 2011 (Newswire.com) - Tetra Pak and WWF-UK have today announced the winner of the national 'Your Renewable Idea' competition which called for ideas to get people to think and choose renewable. The competition was set up to help address the challenge of how to educate people on the importance of using renewable resources.

The winner is Nick Williams, a part-time teacher and artist from Wolverhampton, with his suggestion of a national schools-based competition to design an image that can be used to identify renewable products or simply promote the renewable message further. Nick wins £1,000 spending money and £25,000 funding, working with Tetra Pak and WWF-UK, to bring his idea to life.

More than 670 ideas were submitted during the six months that the competition was open. Nick's winning suggestion was commended by the judges for its focus on children, educating both them directly, and their parents and teachers indirectly, on the importance of choosing products made from renewable materials, such as cartons made from 73% paperboard, and the importance of responsible forest management for the planet's future.

Tetra Pak UK's Director of Environment and Communications, Rupert Maitland-Titterton said: "We're delighted that Nick has won this competition; his idea clearly encourages better understanding amongst children, parents and teachers about this important issue. Not only will this help increase understanding about how our everyday choices can make a difference, it is also designed to be fun! It is exactly the kind of approach we were looking for."

Nick's suggestion also won the support of the general public, with his idea gaining the highest number of the 7,000 votes cast. For every idea and vote submitted, Tetra Pak donated £1 and 10p respectively to WWF-UK to support a forest conservation project in the Russian Caucasus.

WWF-UK's Forest & Trade Network manager, Julia Young commented:
"Renewability is a difficult message to get across - it is not just about extending the amount of a natural resource available to us for consumption for example by extending forests for production, it has to go hand in hand with responsible forest management if we are going to maintain healthy and vital habitats which can support our demands for resources and provide a place for animals and plants to naturally thrive both now and in the future. In areas such as the Russian Caucasus, we are working hard to engage local people about the issues, and to improve forest management for just such a purpose. It's fantastic that this competition has resulted in the additional donation of monies to help fund this work; and we are looking forward to an exciting education campaign, tapping into children's creativity, to be rolled out in schools in 2011."

Speaking after he was told he had won, Nick Williams said: "It is fantastic to have been chosen above all the other entries in Tetra Pak and WWF-UK's competition. I have worked with children for a long time and am sure that designing a logo will get them really excited and thinking about the everyday actions they can take to help protect the environment and live in a more sustainable way."

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Note to editors

• Entries submitted for the 'Your Renewable Idea' competition via www.renewableidea.co.uk, went to public vote, on the website. The ideas with the most votes were reviewed by a panel of judges to select the overall winner. The winner will receive £1,000 and up to £25,000 towards making the winning idea a reality with the support of Tetra Pak and WWF-UK. The competition opened for entries until 31st October 2010 and for voting until 30th November 2010. For further information visit www.renewableidea.co.uk.
• Social media will played a key part in how Tetra Pak and WWF-UK spread the word about the campaign - follow them on Facebook (http://bit.ly/cPi7yW) and Twitter (www.twitter.com/renewableidea)

About Tetra Pak
Tetra Pak packaging solutions are made primarily (on average 73%) from a natural, renewable resource - wood in the form of paperboard - and over 1.5 billion of its cartons in the UK and Ireland are made using FSC (Forest Stewardship Council) certified board. Cartons are also widely recyclable across the UK. Tetra Pak is a member of the WWF's Climate Savers Programme..

Tetra Pak is the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 170 countries around the world. With almost 22,000 employees based in over 85 countries, we believe in responsible industry leadership and a sustainable approach to business. Our motto, "PROTECTS WHAT'S GOOD™," reflects our vision to make food safe and available, everywhere.

More information about Tetra Pak is available at www.tetrapaksustainability.co.uk

About WWF
WWF is one of the world's largest and most respected independent conservation organisations, with over 5 million supporters and a global network active in over 100 countries. WWF's mission is to stop the degradation of the earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. For further information visit wwf.org.uk

*About renewable resources
Renewable resources are natural resources that, if looked after properly, can be managed to supply our demand for resources at a sustainable rate - so those resources consumed are replaced. Renewable resources include sources of energy that are in infinite supply that we can keep using without risk of running out, such as solar radiation, tides and wind.

Commodities like paper, wood, cotton and wool are also renewable so long as they are managed in a sustainable way. Products that are made from these renewable materials include furniture, fences and out-buildings, books, building materials clothing and cartons.

Benefits of using renewable resources, for example good forest management, include helping provide livelihoods for people who depend on them as well as looking after the environment, its biodiversity and other vital resources such as water and soil quality.