That's The Way The Cookie Crumbles For SiteVisibility...

Online, May 17, 2012 (Newswire.com) - SiteVisibility, the leading search agency, is set to swap whiteboards and PCs for mixing bowls and baking trays and it looks to raise money for the NSPCC and educate an audience about a significant regulation update. On May 25th, the agency will be baking a variety of cookies for local businesses as it aims to raise awareness of new EU guidelines governing the use of cookies in websites whilst securing over £1,600 for its chosen charity.

Cookies are used to analyse consumer browsing habits and trends. On the 26th May new laws come into place which govern the way websites use cookies to track this online behaviour. This new EU ePrivacy Directive, dubbed the 'cookie law', was previously adopted last year by the Government giving website owners a year to become compliant.

The objective of the new law is to protect the privacy of internet users, and the Directive will now require websites to obtain permission from users before certain types of cookies are used.

Recent figures showed that 75 per cent of consumers hadn't heard of the new directive at all . Upon being made aware of the change, 89 per cent claimed that this was a positive step for consumers. Worryingly, 8 per cent still claimed to never hearing about cookies before with 9 per cent adding that they had no idea they could disable them.

As a way to engage with its local community and inform businesses of all sizes of the new Directive, Joanna Morley, SiteVisibility Online PR Manager and Jamila MacLean Homburg, Marketing Coordinator, will be baking and selling cookies to near-by businesses to help raise awareness of this crucial matter for online organisations.

The team will be confirming orders on May 25th with a selection of chocolate chip, oatmeal and sugar cookies being sold at 6 for £10 and 12 for £15. Payments can be made in cash only and further donations are welcome.

Jason Woodford, SiteVisibility CEO comments: "We see it as our prerogative to support charities and help raise funds for those that need it most. The NSPCC is a charity which touches our hearts and we are desperately hoping we reach that £1,600 mark. It is also gives us an opportunity to engage with the local community be educating them on this crucial development which will have a direct impact on a business with an online presence."

SiteVisibility brings a team of SEO, PPC, social media, strategy, technical and R&D boffins together to create flexible, future-proof and truly integrated digital marketing campaigns that deliver better results from sensible budgets. For more information visit www.sitevisibility.com