The 5 Secrets to Fast Food Sales Success Revealed by New Study.

Online, July 1, 2013 (Newswire.com) - This new study provides insight into the Fast Food category gives marketers the tools and intelligence they need to compete more effectively and consistently deliver positive sales results.

This two year study looks at over 1000 pieces of marketing communication from 6 leading QSR brands. According to David Hattenbach, Secret Ingredient's Founder and Chief Strategy Officer, "this study is unique in its breadth and depth. To our knowledge, no one has ever undertaken such a large scale empirical analysis of QSR advertising. The insights we provide in our analysis enable marketers to write more effective marketing plans and create harder working advertising. "

Access to the study is now available to marketers via Secret Ingredient Marketing's "Secrets to Success" workshop. In addition to a detailed look at the 5 marketing secrets, this workshop will give marketers:

1. An in-depth analysis of the major QSR brands and their "go-to-market" strategies.

2. A framework that marketers can use to drive communication strategy, calendar planning and product innovation.

3. An assessment of their brand's efforts relative to industry "best practices" and suggested areas of improvement.

Inquiries can be directed to David Hattenbach. He can be reached at [email protected].

About Secret Ingredient Marketing
Secret Ingredient Marketing is an Advertising & Marketing Services Agency specializing in retail food & beverage. Its deep understanding of the QSR & Fast Casual marketplace has given brands like McDonald's, Taco Bell, Pizza Hut and KFC better consumer insights, more relevant new products and more effective marketing communications. To learn more about Secret Ingredient Marketing, visit their website (www.secretingredientmarketing.com).