The Advertising Industry New Biz Report Goes Mobile

Online, July 19, 2011 (Newswire.com) - The Ratti Report is a new generation of blogs that just keeps growing with more subscribers, more reporting and more services every day.

With a focus on the advertising and public relations industries, and a micro-focus on new business development, the Ratti-Report has become the de facto source for new business news and information. Based on Steve Ratti's novel approach to prospecting for new leads and opportunities, the Ratti-Report helps agencies feed their new business pipelines.

"Every agency CEO knows the key to success in this market is filling the new business pipeline," says Mr. Ratti. "We help agencies do just that, sometimes before RFP's are even issued, by giving them the news that matters most."

The latest advance for the Ratti-Report is a text-messaging service that allows its subscribers to receive text messages on relevant new business opportunities. These can include new RFPs being issued, important executive changes, agency issues or other events that mean a change in a brand's advertising budget or agency AOR status. All of which can mean a pending change in their advertising or public relations agency.

"Some agencies are fine waiting for a brand or corporation to start their agency search," says Steve Ratti. "It's not very proactive, and not the best way to weather the remainder of this economic storm." His approach for the Ratti-Report is to look for market changes that will lead to an agency review and a possible agency search.

"Being there first is important. It's why we keep responding to the needs of our subscribers. So when someone asks for text messaging, we give it to them." Said Steve Ratti, President and Founder of the Ratti-Report. "It's how we work, and how we have grown so quickly. By giving our readers what they need to close new business."

Steve Ratti is the creator of his proprietary approach to new business, called "event-based prospecting." By using his own method to deliver leads to his subscribers, he has already garnered a loyal, and paying, following.

To find out more about the Ratti-Report - click below.