The Biggest Thing Since The Dot Com Boom

Online, December 13, 2012 (Newswire.com) - Since the release of the first Iphone in 2007, smartphones have dramatically grown in popularity. Currently companies such as Apple, Google, and recently Microsoft have developed their own smartphone that serve a large variety of purposes. People not only use smartphones to make calls, they also use them to listen to music and surf the internet. A study by Google shows that internet viewing from mobile devices is steadily increasing. One statistic stated that "66% of smartphone users access the internet on their smartphones at least once a day." Another statistic segmented noted that "96% have researched a product or service on their smartphone." These statistics show that a majority of smartphone users are going on the internet from their phones and a majority of those people are looking up various products or business services.

As mobile website viewing increases, a new product trend is also beginning to develop. The concept of mobile website design and mobile directories are becoming extremely popular. When people view a website from their smartphone, they notice that the websites are designed for a large computer screen and not a small phone screen. To combat this problem companies began to develop mobile website templates that integrate with the existing website. These mobile website templates are able to completely change the look and feel of a website to make it convenient for the mobile website user. This is still a relatively new market but as mobile internet viewing increases, so will mobile website market.

Some places even have a mobile only directory. For example, a mobile web directory that helps people locate and contact local Worcester MA restaurants from their smartphone has recently surfaced. This new web application allows people to search for different types of restaurants, get their information, and contact them all from their mobile device. This new type of advertising allows businesses to connect with commuters, teenagers looking for a new place to eat, and even people who are not familiar with the Worcester area. As the mobile market grows and the desktop begins to go out of style, the internet will go into its next biggest stage of development.