The Bike Cooperative Names Helmtops Among Preferred Supplier

Online, September 20, 2010 (Newswire.com) - LAS VEGAS, NV-INTERBIKE INTERNATIONAL EXPO - The Bike Cooperative (TBC) has signed Helmtops as one of its newest members in TBC's preferred supplier network. The agreement is designed to broaden the exposure of the Helmtops line while providing product rebates to member retailers. Effective immediately, cooperative retailers will begin earning rebates on all Helmtop product purchases. Helmtops is a brand new bike accessory that makes wearing a helmet fun. These well-crafted charms come in many designs including pirates, flags, stars and butterflies and fit any vented helmet with a unique fastening system. See full line of Helmtops at www.helmtops.com.

"Helmtops is a great addition to our preferred supplier network," said Kevin Wren, Director of Supplier Relations of the Bike Cooperative "the product is an excellent impulse buy as parents respond well to children looking to personalize their helmets".

"We've been waiting for Interbike as a keystone event to showcase not only our message of helmet safety but also our increased distribution," said Gregg Mastoras Owner and Inventor of Helmtops. "This announcement with TBC demonstrates that businesses like ours can be on par with other established retail outlets. We are excited to join this enviable network."

Helmtops was created on the idea of promoting bike helmet use through personal expression. In just six months of production Helmtops' milestones include:

- Named recipient of "Creative Child Magazine's 2010 Seal of Excellence Award"

- Featured on a number of respected Mommy blogs (bizziemommmy.com, BabyBrandonsAdventures.com, ToyQueen.com)

- Donated 1,500 Helmtops to Pan Mass Challenge Kids Rides: a youth riding event for cancer research

Starting with a few designs Helmtops are now available in eight popular offerings. "We constantly get great feedback from parents and kids who like the way Helmtops distinguish a helmet," adds Mastoras "and the price point for these gets us competing for the dollars that might otherwise go to small toys."

Helmtops are a patented, award-winning product sold in independent bicycle shops. Follow us on:

- FaceBook: www.facebook.com/pages/Helmtops/268651254475
- Twitter: www.twitter.com/helmtops
- YouTube: www.helmtops.com/2010/05/how-they-work/

About The Bike Cooperative:

The Bike Cooperative is a member-owned cooperative with a mission of improving the profitability of independent bike retailers. The Bike Cooperative provides members with exclusive product specials and rebates, consumer financing and credit card processing programs, comprehensive advertising services, and training in management and sales. For information on becoming a TBC member, call TBC Member Services at 1-800-450-7595 or visit www.thebikecooperative.com.