The Coffee Bean & Tea Leaf® Gives Back To The Troops With Fourth Annual 'Support From Home' Campaign June 28 To September 12, 2010

Online, June 29, 2010 (Newswire.com) - The Coffee Bean & Tea Leaf®, the "California born and brewed" specialty coffee and tea retailer, announces today that it will host its fourth annual "Support from Home" campaign in stores from June 28 to September 12. Among the core principles at The Coffee Bean& Tea Leaf,® is a fundamental commitment to social responsibility. The "Support from Home" program is an extension of that commitment: The program encourages customers to donate The Coffee Bean® coffee and accessories to troops overseas through the Soldiers' Angels organization. Additionally, The Coffee Bean & Tea Leaf® will donate $1 from each sale of a line of "Support from Home" products to The Fisher House™ Foundation which supports injured veterans and their families.

This program, which runs from June 28 to September 12, works in three ways:

(1) The Coffee Bean & Tea Leaf® will give $1 from each sale of its limited edition "Support from Home" blend ground coffee ($9.95) to The Fisher House Foundation. Customers who purchase the coffee are encouraged to donate the bag to troops overseas. Each bag has an area where the customer can write a heartfelt note to the soldier who will receive the coffee.

(2) For the first time this year, The Coffee Bean & Tea Leaf® is selling a "Support from Home" insulated cup ($7.95). Like the coffee, The Coffee Bean & Tea Leaf® will donate $1 for each "Support from Home" tumbler sold to The Fisher House Foundation. The tumbler has a removable paper insert which, like the bag of coffee, can be used to write a note to a soldier if the customer chooses to donate the coffee cup to troops overseas.

(3) Finally, The Coffee Bean & Tea Leaf® will donate $1 to The Fisher House Foundation for every $25 limited edition "Support from Home" gift card sold (initial activation, no reloads).

"The 'Support from Home' initiative started out as a grass roots effort by a store manager in Arizona," explained District Manager, Lynda Baker who helped spearhead the campaign. "Coffee is not something that is readily available to troops overseas, so we wanted to do what we could to bring some comfort to them. Our customers embraced the promotion and the program grew exponentially, with some customers buying four or five bags of coffee at a time. Anytime our customers get behind something like this, the sky's the limit!"

Now an annual company-wide promotion, The Coffee Bean & Tea Leaf® hopes to surpass last year's donation of 35,264 bags of coffee sent to troops and $60,500 to The Fisher House Foundation. "Since 2008, our customers have donated nearly 1.2 million cups of coffee to our troops through 'Support from Home,'" noted Mel Elias, President & CEO of The Coffee Bean & Tea Leaf®. "We are humbled by the sacrifice the men and women in the military make for us everyday and hope that the small comfort of a cup of coffee will remind them of the people at home who care about them."

The "Support from Home" blend is a pre-ground blend of medium dark roast coffee with flavor notes of black cherry and dark chocolate. Stores will display posters in-store to keep track of donations and encourage community involvement. Customers may also donate any retail item including coffee, tea and accessories to the troops. The delivery of the coffee and products to overseas troops is facilitated through an organization called Soldiers' Angels, which coordinates the delivery of donated goods to U.S. Armed Forces deployed around the world. For more information about this program, visit www.CoffeeBean.com.

For more information about the "Support from Home" campaign or The Coffee Bean & Tea Leaf®, please contact JS² Communications at (323) 866-0880 or email [email protected].

About Soldiers' Angels
Soldiers' Angels is a volunteer-led 501(c)(3) non-profit organization providing aid and comfort to the men and women of the United States Army, Marines, Navy, Air Force, Coast Guard, and their families. Founded by the mother of two American soldiers, we are an international, volunteer-led organization supporting America's men and women in uniform. With over 30 different teams and projects, our nearly 200,000 volunteers assist veterans, wounded and deployed personnel and their families in a variety of unique and effective ways. For more information, visit www.soldiersangels.org

About The Fisher House Foundation
The Fisher House™ program is a unique private-public partnership that supports America's military in their time of need. The Fisher House Foundation donates "comfort homes," built on the grounds of major military and VA medical centers. These homes enable family members to be close to a loved one at the most stressful times - during the hospitalization for an unexpected illness, disease, or injury. For more information, visit www.fisherhouse.org

About The Coffee Bean & Tea Leaf®
Founded in 1963, The Coffee Bean & Tea Leaf® is the oldest and largest privately-held specialty coffee and tea retail business in the United States. Embodying a passion for connecting loyal customers to one another with carefully handcrafted products, the company is known for sourcing and providing the finest ingredients and flavors from around the world. For over 45 years, The Coffee Bean & Tea Leaf® has demonstrated a passion for product innovation epitomized by The Original Ice Blended® beverage. The company currently has more than 775 stores; 271 of which are company owned while 505 are franchised. These stores blanket the world in markets such as California, Arizona, Nevada, Texas, Hawaii, Korea, Singapore, Malaysia, India, Brunei, Indonesia, UAE, Israel, China, Saudi Arabia, Oman, Kuwait, Egypt, Qatar, Bahrain, Sri Lanka, Vietnam, Mexico and the Philippines, and the chain continues to expand both domestically and internationally. For address, store information and hours, visit www.coffeebean.com.