The Cup Gourmet, Atlanta's Premier Cupcake Cafe Serves Up Home-style Flavor with a Sweet Panache

Online, March 4, 2011 (Newswire.com) - The wait is over for many of The Cup Gourmet's dedicated foodies as the cupcakery opens its first store front in the new Town Brookhaven Center, on March 12, 2011. For the past two years, word of mouth has grown this East Atlanta small business from home kitchen to cafe. The cult- like enthusiasts has even created their own motto for the company, "I can't live on cupcakes alone...but I'll try." The vision of its owner, Victor Ledbetter of VLL Holdings, has always been to brand his delicacies as a favorite in the greater Atlanta area. As a leader in corporate America, Ledbetter took his passion for cooking and entertaining and created a customer-focused business design. "It's been no small feat but I have built quite a loyal following," says Ledbetter.

What sets The Cup apart from the inundated market of cupcake shops that have saturated many major cities is the interwoven styles of southern decadence and urban panache. Mr. Ledbetter desires for his patrons a couple of things. "I want customer service to be paramount. A level that is equal to the quality of cupcake that we serve." Customers are encouraged to come in and stay in the ultra cozy lounge while they enjoy their guilty pleasure, preferably with a steaming cup of coffee or Tea Forte brand dessert or herbal green tea. The cafe also offers free Wi-Fi all day long as well as a place for private events such as parties, showers, corporate events, and after-hour tastings.

The Cup Gourmet will offer a daily rotating selection of eight plus novel flavors. The most popular flavors are Red Velvet, Key-Lime, and Chocolate Surprise, which is a brownie lovers dream with a peanut buttery bombshell finish. The shop also offers vegan and gluten-free cupcakes as well as a sundry of cheesecakes with an zesty, almond graham crust. And after your palette is affably pleased, take home a Cup cotton T-shirt, ceramic mug, a Tea-Forte sampler or specialty red velvet flavored soy candle.

An Atlanta professional and loyalist recently commented of The Cup that, "The Cup delivers the best cupcakes I've ever had. I'm saying this because not only do they include the finest ingredients in each delicious recipe, they are made with passion and care. Victor is obsessed with creating the most divine and decadent cupcakes on the market, and he has succeeded! From his trademark Red Velvet to his Peaches & Cream cheesecake, each bite has you dangerously wanting more. When he bakes for events, he's the most professional and careful in his presentation of both himself and his masterpieces. Once you try one, you'll have to tell a friend or two or three."

The grand opening celebration will be held on March 12, 2011 at the store's location at 705 Town Boulevard Suite 320, Atlanta, GA 30319. Daily the shop will be open from (7 a.m. weekdays and 8 a.m. on weekends and orders can be placed 24/7 at www.thecupgourmet.com.

For more information, please contract Victor Ledbetter at [email protected].