The Earned Media Advantage Guided Tour Helps Magician Improve Media Outreach Efforts

NEW YORK, April 7, 2020 (Newswire.com) - A local magician has signed with Newswire’s Earned Media Advantage Guided Tour looking for help with creating media relationships to further expand his audience. With the help of an Earned Media Advantage Strategist, the magician is able to rely on the expertise of a veteran who has built relationships with media personnel. The strategist connects the magician to the right people at the right time through the right mediums, bridging a relationship directly from the magician to the media contact.

“Strategists have curated years of media relationships under their belt, which have helped us make the right connections for clients on the Guided Tour,” said Charlie Terenzio, VP of Earned Media.

Before joining the Guided Tour, the magician had made little connection with the media due to a busy show schedule. With little time already, the magician had to search for media contacts who were interested in covering local entertainment news. With no previous outreach history, it was difficult for the magician to make a connection with reports, producers, bloggers, etc. Having a strategist take care of media and marketing communication efforts gives the magician more time to stay focused on greater tasks at hand.

“We alleviate the stress associated with creating an effective media and marketing plan,” said Terenzio. “Having years of experience, we are able to create a strategy that focuses on shedding the light on the innovative talents of the magician.” 

Customers can now transform owned media (press releases) into the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media spend and increased sales. As a result, customers can lower their costs of press releases, increase the value of each release and lower paid-media costs while shortening the journey for the Earned Media Advantage.

The journey is designed to empower the Earned Media Advantage by developing a plan that is based on a media communications survey that defines press release content value and distribution. Customers are also provided a media communications calendar, services to set up, operate and manage media databases, media monitoring alerts, statistical analysis, reporting and media room news collection and sharing to ensure Customer Success.

Download Transforming Press Releases Into Greater Value and discover how to empower your go-to market strategies with the Earned Media Advantage: greater brand awareness, increased traffic, generate greater return on media and marketing communications spend and increased sales.

About Newswire​

Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.​

To learn more about how Newswire can help you, visit http://www.newswire.com.

Contact Information

Charlie Terenzio
Vice President of Earned Media 
​Newswire
​Office: 813-480-3766
Email: [email protected]

Source: Newswire