The East Coast Can Keep Their Hot Dogs, The West Coast Has Farrell's Ice Cream Eating Challenge

Online, June 30, 2011 (Newswire.com) - On the East Coast this 4th of July weekend Nathan's Famous will be holding their annual International Hot Dog Eating Contest championship event, but here in Southern California qualifying for Farrell's Ice Cream Parlors® First Ever 2nd Annual Splendiferously Superiffic Summer Spectacular Ice Cream Eating Challenge continues. Unlike the hot dog contest, Farrell's event is open to everyone and has 5 categories so every age range from the family can participate. Qualifying is going on now through July10 at Farrell's in Mission Viejo and in Santa Clarita.

100% of the proceeds from the $20 qualifying fee benefits CHOC Children's® (Childrens Hospital of Orange County) and the Make-A-Wish Foundation®. In addition to the qualifying ice cream, participants receive a limited edition Farrell's event t-shirt and $5 towards their next Farrell's visit.

"We wanted to create a super fun event that anyone could participate in, no matter what age." says Michael Fleming, CEO, Parlour Enterprises Inc. "So far we've had a great response and I can't wait for the Championship event."

Categories for this year's event consist of Individual Men's Pig's Trough Challenge (ages 16+), Individual Women's Pig's Trough Challenge (ages 16+), Kid's One Person Jr. Pig's Trough Challenge (ages 9-15), The Big and Small Pig's Trough Challenge (2-persons, ages 16+ and 9 and under) and the 4-person Zoo Challenge. The 8 fastest qualifiers in each category will be invited to the Championship event hosted at Farrell's Mission Viejo on July 17, National Ice Cream Day. There, contestants will compete to win a year of free Farrell's ice cream and be named "America's 2011 Fastest Ice Cream Eaters... As far as Farrell's can tell".

The 2nd Annual Splendiferously Superiffic Summer Spectacular Ice Cream Eating Challenge is sponsored by J. Hungerford Smith, Wild Rivers, Studio Three Sixty Marketing, K1 Speed, Advantage Mailing Inc., and Coca Cola.

For more information, please go to http://www.farrellsusa.com/challenge

About Farrell's
Started by Robert "Bob" Farrell in 1963, Farrell's is a step back in time over 100 years to an old-time ice cream parlour. Farrell's is known for its delicious ice cream and food concoctions, oversized portions, and rowdy but fun party atmosphere. At it's height, Farrell's Ice Cream Parlours had approximately 130 locations nation wide. After its sale in 1985 to an investment group, the Farrell's concept was changed and by early 2000 all the Farrell's nationwide were closed. In 2009, Orange County, CA based, Parlour Enterprises Inc revived the original Farrell's concept envisioned by Bob Farrell and began moving ahead with the reopening Farrell's Ice Cream Parlors. Farrell's currently has two locations open, The Shops at Mission Viejo, 779 Shops blvd. Mission Viejo, Ca. 92691 and in Mountasia Family Fun Center in Santa Clarita, 21516 Golden Triange Road, Santa Clarita, Ca. 91350.