The Expanding Market of Digital Signage

Online, June 10, 2013 (Newswire.com) - These days digital signage allows companies to have a never ending loop of pictures and advertisements that rotate at just the right intervals to snatch awareness of anyone within peripheral vision. However, the employment of digital advertisement is not wasted on just the highway billboards and the commuters' attention they may attract. There are a plethora of means and avenues by which digital signage has found its way into the average person's day.

There is no definitive list of the purposes and uses of digital signage but some of the most common applications are:

1. Advertising: One of the most obvious uses of digital signage is to advertise. With digital signage the reach of advertising can be as general or specific as a company may desire. Depending on the target audience, the digital signage can be specific to locals or for a whole audience at large.

2. Public information: Information to the public is, by nature, ever changing. Whether it be the weather or the news, the inherently dynamic nature of digital signage allows for changes in information to be accommodated with just a touch of a button. Consumers can stay current with information as it happens.
Other public information that benefit from the employment of a digital signage menu include building directories with interactive maps that can allow for changes in room scheduling and conference bookings, etc.

3. "In-house" information: Within any given company there are frequently new policies to be implemented, employees to be recognized, messages from the corporate office, health and safety regulations to be remembered and conferences to attend. These can all reach the eyes of internal personnel quickly and more efficiently in a digital signage format than it would via frequent memos or emails: both of which clog both virtual and physical trashcans alike.

4. Menus: Digital signage menus allow for more information to be stored in a smaller physical space than any form of static displays ever could. Digital menus can store prices, photos, ingredients, nutritional facts and deals to be offered with any specific meal.

5. Sway customer behavior: Studies have shown that the longer a customer holds an item or the longer they stay in a general area, the more likely they are to buy. Digital signage can increase "dwell time" in a given area and thus influence decisions made while considering merchandise, services, etc.

6. Improve consumer experience: The best way to decrease perceived wait time in any line is to provide a means of distraction. Interactive digital signage can dramatically reduce perceived wait time in areas such as restaurants, retail spaces, and financial institutions. It is the same concept as pulling out an ipad to pass time, just now the attention isn't focused on Angry Birds but instead at consumer specific advertisement.