The Franchise King® Launches Unlimited Franchise Leads Directory

Online, April 10, 2013 (Newswire.com) - The Franchise King® Joel Libava, a well know franchise expert and author of Become A Franchise Owner! (John Wiley & Sons, Publisher) has unveiled the Franchise Biz Directory, offering a new paradigm in the franchise and business opportunity landscape; unlimited franchise leads and web traffic for one set annual price. No other franchise opportunity directory offers anything like it.

"This new directory facilities interaction between those searching for a franchise or new business opportunity and businesses and professionals that serve today's franchise buyers looking to expand," said Joel Libava."I wanted to create a human-edited directory that focuses on the user experience by categorizing the business profiles to reflect the attributes of the business opportunity as well as their visibility on Google and Bing."

Connections between people doing business together are happening online at a record pace but the depth and credibility of the first exposure and interaction have gotten lost with the influx of the "pay per lead"model that most franchise opportunity directories run on.

In an age where the market is oversaturated with franchise/business opportunity directories and portals, the Franchise Biz Directory has successfully developed an optimized process to effectively reach and engage users in a nonintrusive way. The directory targets users through their search to be their own boss and fosters a mutually beneficial experience by connecting opportunity seekers with opportunities.

How Many Leads Can Be Expected?

That's the most-asked question, according to Libava. And, his answer is always the same.

"You can expect to get anywhere from 1-1000 sales leads annually."

Libava goes on to say that "I can only control so much." He added that "I'm not trying to be a smart guy here ... but, it's really up to the business that's added their listing to the directory. My job is to make sure that The Franchise Biz Directory is correctly optimized (for the search engines)It's the job of the companies that add their listings to make sure that their websites are correctly optimized to provide enough information for potential business owners to want to request more information about their offerings.

This Is Really Unusual

The Franchise Biz Directory has been set-up for visitors to quickly gather information on franchise/business opportunities ... and leave. "There's no reason for the site's visitors to stay on the directory once they've found some things that interest them. In other words, I want my visitors to spend as little time as possible on the Franchise Biz Directory. As soon as they've found a few franchise/business opportunities that they're interested in learning more about, I want them to go directly to those websites," Libava said.

That's not the usual goal of today's website owners, and, that's precisely what sets the Franchise Biz Directory apart from hundreds of other franchise opportunity portals. According to Libava, "Typically, franchise and business opportunity directories/portals focus on keeping potential franchise owners on their websites for as long as possible. That's because the longer their visitors stay on the site, the better the chances that they'll fill out a "Request More Information" form from a particular franchise opportunity-which is how these directories make their money. (One filled out web form = one lead.)The more forms filled out...the more money they make. The franchisors are paying for each lead-and there's nothing wrong with it."

Libava just looks at things differently. "You won't find any 'Request More Information' forms on the Franchise Biz Directory," he said. "I've designed it so visitors to the directory are taken directly to the websites of the franchises that they're interested in. I want the franchisors to have control of the sales process as early as possible.That's what their websites are there for. That's why they've spent thousands of dollars on web design and SEO. I don't want to get in the way. I just want to bring them web traffic and high-quality leads that they can convert into franchise owners."

Introductory Pricing

The Franchise Biz Directory is offering introductory pricing starting at $59.00 for an entire year of unlimited web traffic and leads.And, the Franchise Biz Directory is not just for franchise and business opportunities. Businesses that offer products and services that today's future franchise owners need can add their listings too. Joel said that "Franchise attorneys, lenders, accountants web designers, franchise development firms, even other franchise portals and directories...the list goes on-should add their listings to the Franchise Biz Directory. It's a no-brainer. It's another avenue for them to get highly-targeted traffic and leads from people that want and need their services." He added that "One doesn't need to be versed in SEO (Search Engine Optimization) to understand the importance of being included in a quality web directory that has the word "Franchise" in its title."

Businesses that lock in their listing at the introductory pricing will be receive a robust description that drives traffic to their website and avoids the May 15thprice increase. The value is in the human-edited listing in categories which creates an easy and hassle-free means of connecting people interested in a new opportunity with actual businesses seeing to expand through franchising and licensing.

Follow Franchise Biz Directory on Twitter @FranBzDirectory and visit franchisebizdirectory.com to create your listing or search available opportunities.