The Futures Company Designs Innovative Client Portal and Revamps Corporate Site with ReadyPortal

Online, July 21, 2011 (Newswire.com) - Touted by users as one of the most compelling and cost effective Web development alternatives available, ReadyPortal was selected by The Futures Company, a WPP company, (www.futurescompany.com), to build a progressive Client Portal. This site serves fortune 500 clients across the globe and functions as the company's gateway to its entire bookshelf of research based product deliverables. Contiguously, a new corporate site was introduced solidifying the branding of The Futures Company as the leading global foresight and futures consultancy.

"We are thrilled to be working with ReadyPortal to better serve our multinational clients by improving their online experience, said Stewart Pearce, Global IT Director of The Futures Company.

The portal houses over 200 customized micro sites within a secured environment, providing each client and its users access to individually subscribed content and intelligence.

"It was imperative for us to design a unique customer experience that delivers our library of knowledge in a highly searchable and accessible format," explained Pearce.

"As a forward thinking firm, we also wanted a web platform that was flexible, yet robust enough to meet dynamic client demands be it responding to the latest social media applications or advancing search capabilities. ReadyPortal met our requirements on every dimension."

Pearce cites the ability to customize and ease of use as key advantages of the platform. Replacing a homegrown site with flat pages built on Zope, an open source, The Future Company's new web presence has improved the level of client support through better delivery of data and increased collaboration.

From an investment standpoint, ReadyPortal was considered the cost conscious decision. As a company, ReadyPortal was selected for its proven team approach by working along side customers to understand issues and to find the best paths to meet set objectives.

"We are excited to be the web partner in support of the growth and success of The Futures Company as a whole, " said Rajiv Chatterjee, CEO of ReadyPortal.

"The key to unlocking future business sustainability is foresight. We look forward to working with their team as they continue to break new ground in futures trends. This implementation not only showcases the power of the product but also advantages it has over open source platforms"

About ReadyPortal
ReadyPortalTM is a leading Web Content Management (WCM) platform that lets you create, manage and distribute content with ease. ReadyPortal's flexible architecture can be used to create both document management and web content management solutions. ReadyPortal's ability to easily customize its look and feel, bundled with social media features and affordable cost structure makes it unique. With ReadyPortal's flexible delivery methods - software as a service (SaaS), the 'cloud', or deployed on your server - you get a custom solution at a fraction of the cost. ReadyPortal clients include organizations like Dutch Government, P&G Alumni Association, German Academic Exchange service, US Department of Education and the WPP group.

For more information about ReadyPotal visit http://www.readyportal.com or call 415-570-0701 or email [email protected]. Connect with ReadyPortal at http://twitter.com/readyportal.

About The Futures Company
The Futures Company is the leading global foresight and futures consultancy, formed in 2008 from the coming together of The Henley Centre, HeadlightVision and Yankelovich. Through a combination of syndicated insight services and bespoke research and consultancy, we create commercial advantage for our clients by helping them to take control of their futures. By exploring the future needs, motivations and behaviors of consumers, and the broader dynamics shaping the marketplace, we unlock the future of consumers, brands, categories and companies.

The Futures Company is a Kantar company within WPP with teams in the UK, US, Mexico, Brazil, Argentina and India. www.thefuturescompany.com. Follow The Futures Company on Twitter @FuturesCo.