The Global Product Management Talk On The Quest To Be Market-driven

Online, June 23, 2011 (Newswire.com) - Whoever understands the customer best, wins. This requires marketers to take responsibility for understanding customers, their pain points, and their buying process better than ever before. For businesses to thrive in the 21st century, product managers and product marketers must become the definitive source of customer knowledge.

Mike Gospe, author and principal of Kickstart Alliance, insists that product managers can ensure that the best product decisions are always made if they start by illustrating the customer persona as a reflection of the target market, crafting a clear positioning statement that defines and differentiates your product or service, and designing a set of relevant use-case scenarios and key messaging to engage the specific persona.

Each week, The Global Product Management Talk features an expert guest speaker who raises questions to stimulate the twitter discussion in response to questions pre-posted on Facebook.

Mike Gospe is an accomplished leader, marketing strategist and corporate executive who understands what it takes to market and sell to today's B2B companies. He is co-founder of KickStart Alliance, a sales and marketing leadership consulting team where he drives integrated marketing and voice-of-the customer programs, including Customer Advisory Board (CAB) meetings. He's the author of "The Marketing High Ground" and "Marketing Campaign Development" (available on Amazon.com), and he's a faculty member of San Francisco State University where he teaches the course "Essentials of Integrated Marketing".

Gospe will be "speaking" at the weekly Global Product Management Talk Twitter event on Monday, June 27, 2011 at 4:00 PM Pacific Time, which will be Tuesday, June 28 at 10:00 AM Australian Time.

"The traditional rules of marketing have changed for the simple reason that people are no longer interested in being sold to," said Mike Gospe. "The next generation of successful product managers and product marketers will be those who know how to put the customer and their 'problem' at the center of the universe, not the product. I'm happy to have this opportunity to engage a community of international product managers in discussing effective techniques to create customer-ready messaging as opposed to feature driven dribble."

Tweet traveled 7400 miles

The Global Product Management Talk was conceived by Cindy F. Solomon, a San Francisco Bay Area certified product manager who produces virtual events to engage knowledge communities and embraced by Adrienne Tan, founder of brainmates, an Australian product management company, to bring international product managers together with experts in the field.

The Global Product Management Talk on twitter, since its inception in February 2011, has had a clear focus on addressing the needs of international hi-tech professionals within product management, product marketing and related professional domains. It is the largest twitter chat with this focus in the world. Weekly up to 50 product people are engaged live during the discussion, with re-tweets occurring for days and weeks following.

Weekly, Solomon curates the guest speakers, identifies the Twitter talk focus and posts questions to ponder, inviting participation via social media. The speaker is invited to join a Skype conference call during the event to discuss twitter comments, although active participation is taking place digitally within the twitter stream. After the event, the transcript is made available and participants are encouraged to expand upon their statements and insights by blogging to continue the conversation. All of the content from the event is packaged into an eBook to further extend the value and reach of the subject matter.

About ProdMgmtTalk:
The Global Product Management Talk brings international product managers together with experts in the field weekly in a twitter chat format on Mondays, 4:00 - 5:00 PM PT Co-hosted by Cindy F. Solomon and Adrienne Tan, who interview a Product Management evangelist that leads the discussion about a particular topic. The Product Management expert tweets answers to pre-posted questions during the hour, while everyone chimes in on the tweet stream. After the event, the transcript is made available and participants are encouraged to expand upon their statements and insights by blogging to continue the conversation.

About Mike Gospe

Mike Gospe is an accomplished leader, marketing strategist and corporate executive who understands what it takes to market and sell to today's B2B companies. He is co-founder of KickStart Alliance, a sales and marketing leadership consulting team where he drives integrated marketing and voice-of-the customer programs, including Customer Advisory Board (CAB) meetings. He's the author of "The Marketing High Ground" and "Marketing Campaign Development" (available on Amazon.com), and he's a faculty member of San Francisco State University where he teaches the course "Essentials of Integrated Marketing".

Contact:
KickStart Alliance is a marketing and sales leadership consulting team. Our services, programs, and workshops help companies of all sizes to align marketing and sales teams and programs for optimum results. Clients include Aspect, BEA, Cisco, Citrix. Covad, Genesys, Sun, Symantec, Thermo Fisher, and a wide range of start-ups. http://www. kickstartall.com

On Twitter:
Mike at kickstartall dot com
@mikegospe
http://www.linkedin.com/in/mikegospe

About brainmates:
Founded by Adrienne Tan and Nick Coster in 2004, the two devised a mission to help companies understand their customers' needs and develop innovative products that their customers love. With over 20 years of Product Management experience, they lead a dedicated team of Product Managers who are committed to providing services to clients to do just that.
Contact:
brainmates - product management people
suite 906, level 9
84 Pitt street
Sydney nsw 2000
61(2)9232-8147
http://www.brainmates.com.au
@brainmates

Product Talks
http://www.brainmates.com.au/about-us/our-calendar/produ ...

About Cindy F. Solomon:
Cindy F. Solomon has held tech marketing management positions with Apple, Vadem, NetObjects and several start-ups. Cindy is a Certified Product Manager and Certified Product Marketing Manager who provides soup to nuts product marketing strategy and social media implementation.
Contact:
Cindy F. Solomon
http://www.cindyfsolomon.com
[email protected]
@cindyfsolomon
510-779-0175

San Francisco Product Talks
http://www.meetup.com/San-Francisco-Product-Talks/

Product ShootOuts http://bit.ly/mBRMSj
Product Duels http://bit.ly/ikgH6B

Contact:
[email protected]