The Internet Has Changed the Car Business and Dealer Lead Track Provides a Web Based Tool Helping Auto Dealerships of All Sizes Capture and Catalog Incoming Sales Leads

Online, March 14, 2010 (Newswire.com) - Showroom floor traffic has plummeted at new and used car dealerships nationwide and has been replaced by customers who now shop 24 hours a day on the internet. The sooner dealerships acknowledge that internet leads have replaced walk in traffic the sooner sales tools can be provided to maximize the ability of sales staff to properly work internet leads.

• A JD Power survey shows that 75% of new vehicle buyers now use the internet in their shopping process

• In 2008 only 4% of used vehicle buyers found their vehicle through newspaper classifieds.

• Autotrader.com's average monthly visitors went from 1.7 million in 1999 to 14.8 million in 2008

• Cars.com claims 20% of internet shoppers expect a reply within 4 hours yet 30% of leads go completely unanswered.

Dealer Lead Track guides seasoned and inexperienced sales staff to capture and catalog important customer information to help maximize every sales opportunity in this rapid internet transition. Plus owners and managers can access multiple reports to verify how many times sales staff responds to every lead correcting poor sales habits as well as monitoring which ad source is producing each lead.

Currently how does your sales staff capture and catalog incoming sales leads and how do you verify that customers are being followed up with correctly?

Dealer Lead Track utilizes the power of the internet so sales staff can capture and catalog all incoming sales leads so your store can sell more vehicles while reducing advertising spending.