The iPhone of the Golf Cart Market

Online, October 13, 2010 (Newswire.com) - Golf carts have been on the market since the early 1940s and with the ability to drive on public roads their appeal as LSVs or NEVs* is now only growing. Because golf carts are less costly to keep on the road and less polluting than traditional cars their popularity is only likely to increase in the future.

However, it has taken Garia to create a golf cart with a truly eye-catching design where usability and convenience have been put to the very fore. Just like the iPhone, The Garia Golf Car brings existing elements from previous or existing products together in a new, improved, and more stylish way.

Combining the ease and accessibility of the golf cart with automotive quality as yet unseen in the golf cart industry, The Garia surpasses the current generation of golf carts and LSVs that have not evolved significantly in terms of design or technology for the last 30 years.

"We wanted to challenge the current conventions not only in terms of design and usability, but also in terms of automotive quality," says Mr. Anders Lynge, designer of The Garia.

Just like Apple with the iPhone, Garia is the first company to balance design and quality in a new and innovative way. With the increasing demand for alternative personal transportation, combined with a new growing trend in travel - where the most important use of a vehicle is for short, but regular commutes - consumers will also demand products that have the same sexy appeal as the iPhone.

Based on extensive usability research everything in The Garia is optimized to create an exceptional experience for the user, and it has what it takes to become a must-have product. With beautiful design, clear-cut lines and intuitive user interfaces The Garia will open up the use of golf carts to an even larger segment of people that have not previously been attracted to this type of vehicle.

Manufactured at a certified automotive assembly plant where the Porsche Boxster and Cayman are built and with components come from some of the best suppliers in the automotive industry, The Garia is more similar to a car than a cart, pushing the quality in the golf cart industry to a new level. And as the first golf car ever, The Garia LSV was presented at the Geneva International Motor Show earlier this year, receiving massive attention from media all over the world.

Compared to what the golf cart market has offered during the last decades, The Garia is a fundamentally new and different product and a pioneer in the up-and-coming luxury league of this market.

For more information, please visit:
www.garia.com

High-res images available for download:
The Garia LSV: http://garia.dk/high-res-photos-of-garia-lsv
The Garia Golf Car: http://garia.dk/high-res-photos-of-garia-golf-car

Garia Press Contact:
Kristina Rohde, Communication & PR Coordinator, [email protected]

*The use of LSVs (Low Speed Vehicles) and NEVs (Neighborhood Electric Vehicles) on public roads are subject to state and country regulations.