The Joy Factory Unveils Industry's First Bicycle Mount for iPhone 5c, Enhances Portfolio of Case and Mounts for iPhone 5, 5c and 5s

Durable, Waterproof Case and Universal Bike Mounts Empower Cycling Enthusiasts to Hit the Open Road

The Joy Factory, Inc. unveiled today its enhanced line of StormCruiser IPX4-rated water-resistant protective cases and mounting systems for bicycles, motorcycles, and ATVs. Compatible with the iPhone 5™/5s™, 5c™ and the Galaxy S3, the StormCruiser is designed to attach to standard handlebars and also affixes to golf carts, sports umbrellas supporting a diameter of 1 1/8 inches or less. In addition, the company also launched the new aXtion Go Bike Kit, offering iPhone 5 users the aXtion Go IPX5-rated waterproof case bundled with a universal bike mount.

"Today's die-hard and recreational cycling enthusiasts can leverage their smartphone on any excursion," said Miranda Su, executive president of The Joy Factory and consumer electronics veteran. "The scratch and weather-resistant case works simultaneously with the mount which allows users to access the GPS, phone and music features while navigating tough mountain bike trails or riding to work through city streets."

The StormCruiser features an improved mounting technology that offers hassle-free installation and removal. The smartphone fits snugly into a clamshell case that fastens tightly with two clasps on either side and conveniently releases with the touch of a button. The StormCruiser provides full access to the smartphone's buttons and full usage of the touch screen. In addition, the case offers water-resistant sealable earphone and charging ports to offer greater protection against the elements while cycling. When needed, the sealable ports easily open to provide access for charging or earphone use.

The aXtion Go case is waterproof-rated IPX5, which protects the iPhone 5 from the most destructive natural elements and human mishaps. Users have greater options to position the case horizontally or vertically on the frame of a bicycle for hands-free access to number of options such as GPS maps, MP3 players or speakerphone. When not in use, the aXtion Go case is designed to easily detach from the mount and serve as a stand-alone case, leaving the iPhone 5 protected.

The StormCruiser for the iPhone 5/5s/5c and for the Galaxy S3 is currently available for pre-orders at www.thejoyfactory.com and offered at an MSRP of $49.95. The aXtion Go Bike Kit for the iPhone 5 is offered at an MSRP of $64.95.

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