The Kenya Tourist Board has launched an exciting online game called Big5Drive

Online, October 5, 2010 (Newswire.com) - Through September to the end of November 2010, the Kenya Tourist Board will be promoting the online game to consumers and travel industry representatives. Aimed at illustrating the diverse travel experiences available throughout Kenya, this online game is as entertaining and addictive as it is educational. Kenya's Big 5 Drive will be sure to drive awareness and bring brand Kenya to top-of-mind. After the users travel through the regions of Kenya, they are provided with snapshots and informative in-sights into each of the five destinations highlighted throughout the game.

With the lure of incredible prizes, the excitement of this online game is sure to spread. By driving their 4X4 through five of the most exciting areas in Kenya, users are given the chance to win their very own unique safari holiday courtesy of Kenya Airways and Fairmont Hotels & Resorts. The winner, and three friends, will enjoy one night in the lively capital, Nairobi, three nights near Africa's second highest peak at Mt. Kenya, and three nights in the legendary Maasai Mara Region, where they will get the chance to see the 'Big 5' up close and personal! 10 lucky runners-up will each have the opportunity to experience a crate of the authentic Kenyan beer, Tusker Lager, East Africa's number one lager brewed in Kenya.
www.big5drive.co.uk