The Lingerie Zone Announces Strategic Marketing Alliances

Online, May 12, 2011 (Newswire.com) - The LingerieZone.com, the premier online comparison shopping website, has announced that it has formed a partnership agreement with major fashion companies in the lingerie industry, to host their fashion lines. The Lingerie Zone has again shown its dedication to its subscriber base by expanding upon its already large number of lingerie, swimwear, adult costume and clubwear fashion offerings.

When asked why the partnerships were being formed, a spokesman for The Lingerie Zone stated, "This strategic alliance allows us to significantly increase the number of name brand and designer lingerie fashion merchandise that is currently being offered on the website. New labels including Bali Bras, Calvin Klein, Chantelle, Hanes, Lise Charmel, La Perla, Nautica, Ralph Lauren, and Elle Macpherson Intimates, will allow us to expand upon our ever-increasing subscriber base by reaching out to the shopper who seeks the latest trendy fashions instead of catering to only the discount shopper."

Further announcements by The LingerieZone.com can be expected in the near future as they are currently in negotiations with a number of lingerie retailers that provide name brand and designer fashions.

This strategic move comes at a great time as the US economy is showing steady signs of improvement. It is expected that the discount and bargain brand fashion shopper will once again seek to add more designer brand labels to their collections. If the forecasters are correct, The LingerieZone.com will be well-positioned to capitalize on that trend.