The Marketing Workshop Partners with Sentiment360 to Ad Groundbreaking New Social Media Measurement Tool

Online, May 19, 2010 (Newswire.com) - Atlanta, G.A., May 19, 2010 - The Marketing Workshop Inc. (MWI) a national marketing research firm, announced today that it has named Sentiment360 their preferred social media measurement provider, offering clients a new kind of social media monitoring and analytics. The partnership will give Marketing Workshop clients the ability to scan the millions of online conversations taking place with the industry's first use of human analysis, extending their offering to a full suite of research tools that include social media monitoring.
Sentiment360's analysts, unlike machine-only processes, can discern nuances and contextualize comments that are critical to understanding the true nature of online conversations. Sentiment360 uses software tools to scan the web but where other companies stop; they dive in and dissect the true meanings. This is important because machine-only searching can find 50,000 mentions of a product or service, but they cannot filter how many of those are truly relevant nor apply real context. Machine-only reporting can be very misleading - and that can be dangerous to organizations. It takes professional human involvement to produce a true business landscape
"Sentiment360 brings a unique skill set and resources that combine both traditional machine listening with human analysis to provide dramatically improved marketing intelligence and insight for our clients," said George Murphy, Chief Marketing Officer of MWI.
"We are happy to partner with the Marketing Workshop, their research offering is in line with our social media monitoring and together allows for an unparalleled, complete, holistic solution," Added Scott Marticke, Chief Operating Officer of Sentiment360.
About The Marketing Workshop Inc. (MWI)
Founded in 1972 by Jim Nelems, MWI is a full service research consultancy. MWI provides custom qualitative and quantitative solutions for clients across B2C, B2B, governmental, education, association and not for profit sectors. For further information visit: www.mwshop.com/socialmedia

About Sentiment360
Sentiment360 is a global social media listening and analytics company that scans the Internet for conversations, articles, videos, images, developing issues and trends for clients. With the use of qualified research analysts, Sentiment360 provides accurate and affordable reporting not available from machine-only competitors. Sentiment360 was founded in 2010 by technology and marketing experts and is headquartered in Atlanta, GA. For further information visit: www.sentiment360.com