The National Trust Is Launching Campaign To Encourage People To Save Mistletoe

Online, December 21, 2010 (Newswire.com) - The National Trust is launching a new campaign to encourage people to help secure the future of mistletoe in its heartland by buying sustainably sourced home-grown mistletoe in the run up to Christmas and the season of office parties. The campaign is also encouraging shoppers to ask where the mistletoe they are buying has come from.

If mistletoe became more inaccessible because of an ongoing decline of traditional orchards and a loss of its main host, it may become more of a premium product due to scarce supply.

Mistletoe also plays an important role in supporting wildlife, providing winter food for birds like the blackcap and mistle thrush.

Peter Brash added: "Ensuring your mistletoe comes from a sustainably managed, British source is good news all round. You will be supporting a small home grown industry, while helping to ensure a future for mistletoe and the creatures that are dependent upon it. You'll be kissing with a clear conscience this Christmas."