The New Symbol For The War On Breast Cancer: Wear It Out©

Online, July 15, 2011 (Newswire.com) - We all know how a bra worn underneath a shirt supports us. A pink bra worn on the outside of a shirt however not only supports us, but all of the women around us too. That is the idea behind The American Cancer Society's new symbol for the fight against breast cancer; the wearing of a pink bra on the outside of a shirt. WEAR IT OUT©. It is a statement of awareness and the devotion to the eradication of one of the worst diseases to plague our society. Together with designers Kevin Downes and Patsy Sciacca, Joanne Hampton, an active fundraiser for the American Cancer Society and breast cancer SURVIVOR, has created a t-shirt to express this new symbol. The t-shirt, depicting a life-like pink bra, is designed to raise funds for breast cancer research and provide an exciting new modern symbol for showing support. The more people we see "Wearing It Out", the closer we will be to finding a cure.

Joanne Hampton was diagnosed in 2003 with BRCA1 Positive Stage 2 Breast Cancer. Hers was a struggle shared by thousands of women every year. In 2010 alone, there were 207,090 new cases of breast cancer, carrying a 20% mortality rate, higher than any other form of cancer besides lung cancer. Over their lifetime, 1 in 8 women will develop breast cancer. These numbers are staggering. Our goal is to significantly decrease these numbers in the next generation, our children. Since her harrowing battle and victory over breast cancer, Joanne has made this goal her life's pursuit. A mother of 2 and carrier of the BRCA1 gene, which increases the risk of breast cancer by up to 60%, Joanne is a tireless fund raiser and full time advocate for the American Cancer Society. In a recent news interview, Joanne was quoted as saying "Our success is measured by the number of those we have inspired. As a breast cancer survivor, I've been on a mission to raise funds to bring us closer to finding a cure. Together, we have made fundraising and support a family endeavor. It's not only about us today, but also about the children of tomorrow."

Proceeds from the sale of Wear It Out© t-shirts, both online and in stores, will go to the American Cancer Society's Making Strides Against Breast Cancer. As head of her fundraising team, Joanne also encourages other teams to purchase and use the shirts as a tool in their own fundraising endeavors. Requests can also be made to provide the donation to a team or individual's foundation of choice. Says Joanne, "Our vision is to educate by providing the tools to individuals so they too can join the fight. We are making a difference by donating a portion of the proceeds to those who continue to support us."

Wear It Out© T-shirts are available online at www.BreastCancer-WearItOut.com and in select stores.

Joanne Hampton can be reached by email at : [email protected]